The same applies to anyone who is inspiringly a freelancer in whichever field they fit in or choose to be. I pick up a freelancing project based on my strengths and willingness.
I prefer to produce content for companies because I love writing.
Structure and parameters like this are so important. I think there’s sometimes a misperception with creatives that “rules” will limit their ability to create, when in fact it’s pretty much the opposite.
Building in constraints and structure help you focus. When you leave it open to do anything you’re way more likely to end up doing nothing…or at least nothing very good.