Starting a VR Arcade

10 Steps with Downloadable Checklist

DEFINING YOUR VR ARCADE

From your VR Arcade’s name to the games your customers will soon play––clarity is the ultimate key.

1. Vision & Purpose

Nail down your why. Identifying your reasons and intentions for starting a VR Arcade is square one. Some helpful questions to consider when defining your VR Arcade’s Vision & Purpose are:

  • What will your VR Arcade’s core values be?
  • What will make your VR Arcade unique & distinguishable?

2. Location

Decide where to plant your flag. Choosing the location for your VR Arcade can be tricky. Luckily, we’ve broken it down into two types of locations, laying out pro’s and con’s for each.

  1. Destination Locations (Stand-Alone Spaces)
    Pro:
    Flexible operating hours
    Con: Reliant upon referrals, word-of-mouth, and marketing efforts for most, if not all, customers
  2. Communal Locations (Malls and Co-Op Spaces)
    Pro:
    Immediate and consistent foot traffic
    Con: Your VR Arcade has to be open during mall/co-op operating hours, whether busy or not

3. Brand Identity

Crafting your VR Arcade’s personality is an exciting task, and one that is not to be taken lightly. Building upon your Vision & Purpose from Step 1, it’s time to create the visual representation of your VR Arcade.

  1. Logo
    Whether it be a simple wordmark or stand-alone icon, your logo is what your returning and potential customers will remember and recall.
  2. Website
    Your website acts as your VR Arcade’s 24/7 employee and advocate. An effective VR Arcade website is one that communicates clearly, coincides with the brand identity, and offers a central hub for potential customers.
  3. Social Media
    Social media offers numerous outlets and opportunities for information and communication concerning your arcade. From building anticipation to your grand opening, to announcing promotions and new additions to your game library, social media is where your customers are.

4. Legal

Those ducks aren’t going to get themselves in a row. Focused preparation, steadfast organization, and legal compliance will allow your VR Arcade to operate at its fullest potential. Time to cross those t’s and dot those i’s.

  1. Incorporation
  2. Sales Tax
  3. Insurance (Liability, Worker’s Comp, and Disability)
  4. Payroll
  5. Licensing Fees

BUILDING OUT YOUR VR ARCADE

Now that you’ve nailed down the why, the location, the look, and the legal it’s time to start building out your VR Arcade.

5. Marketing Strategy

Data is king when it comes to an effective marketing strategy. Creating processes and reporting channels, setting attainable and measurable goals, and delegating tasks appropriately amongst your staff will prepare your VR Arcade for marketing success––right from the git-go! Topics to consider when creating your marketing strategy:

  • What communication channels will connect best with your customers?
  • What kind of content will be most effective in your marketing efforts?
  • How often will you post to social media?
  • Are there any publications or local news programs that would be interested in featuring your VR Arcade?

6. Arcade Layout

Your VR Arcade layout should make sense to your target customer. Best case scenario, every customer that visits your VR Arcade will become a returning customer. At springboardVR, we’ve noticed two emerging themes when it comes to designing the arcade layout:

  • Smaller stations attract solo individuals who are experienced in computer, console, and/or virtual reality gaming.
  • Larger stations, specifically stations that provide additional seating for guest-viewing, attract friends, families, and small groups.

7. Equipment & Connectivity

We recommend a dedicated, high speed broadband connection for your arcade. VR games are big and you don’t want to be waiting hours to download an update.

8. Cable Management

Not a topic to be swept under the rug.

  • The customer’s safety
  • Connecting equipment to their respective devices
  • Amount of equipment in each station
  • Space and size of each station
  • Needed lengths of cables for optimal customer movement

RUNNING YOUR VR ARCADE

Clear eyes, full headsets, can’t lose.

9. Employees

Hire advocates, not zombies. Your employees have the potential to make or break your VR Arcade’s overall experience. Hiring individuals that connect and relate with your core values will only strengthen your customers’ experience.

10. Immerse, Engage, Scale

A healthy and successful VR Arcade is one that runs seamlessly, while continuously optimizing and enhancing their customer experience. Optimization is achieved by asking your customers (and staff) for feedback.

  • What did they like most about their arcade experience?
  • What would they add, remove, or change?
  1. Game Launching and Switching Games
  2. Time Management
  3. Payments
  4. Waivers
  5. Stations
  6. Customer Experience

Starting a VR Arcade Downloadable Checklist

Follow this link to receive the checklist!

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SpringboardVR makes the best VR content available to everyone, everywhere. Currently 500+ locations in 40+ countries.