AI Use Case — Applying AI in Web Development

If you search for artificial intelligence online, you will come across 50 million results that showcase a marketplace dominated by AI use cases. Every industry, ranging from Finance to Web Development to Healthcare have started adopting AI. In fact, a Gartner research predicts that by the end of 2020, 85 percent of customer relationships will be managed without human interactions. This process has started already and we can see it around us in chatbots across many websites. Each one of us, at some time or other, have already used websites powered by AI without realizing the same. In case you do not agree with us, just browse through some of your favourite websites that you use on a daily basis and see how they use AI.

Building a beautiful, intuitive, and responsive website requires a lot of time and effort and it doesn’t happen overnight. The process to build such a website includes building porotypes, drawing concept sketches, testing, and several other processes. However, the advancement of technologies like machine learning and artificial intelligence is making it easier to design and develop such intuitive websites. Now that we have touched upon the topic, let’s dig deep into some of the AI use cases in web development.

AI Use Case- Artificial Intelligence in Web Development

Smart Chatbots for Personalized End-User Experience

One of the important reasons for using artificial intelligence in web design and development is to improve customer experience and in turn sales. AI-based chatbots are making great customer experience possible by mimicking human interaction and becoming a standard part of modern web design. Today, customers expect highly targeted messages at every step in the customer journey, right from the content they read to the services offered. Artificial intelligence is reshaping web development by offering chat bots at crucial steps of the customer journey thereby improving interaction and satisfaction of customers and reducing dependency on resources.

For instance, Sephora’s chatbot questions customers before continuing its interaction with them. Based on the answers provided by a customer, it recommends relevant products, provides makeup related tips, and suggests actionable recommendations.

Another great AI use case of smart chatbot is India’s first and largest banking bot — HDFC Bank’s bot Eva. It handles more than 50K semantic variations for thousands of banking related queries, tracks and analyses day-to-day customer issues, and understands customer behavioral patterns. Eva tackles over 20K conversations daily from its banking customers across the world has till date answered close to 5 million queries with 85% accuracy. Evan is also available on Google Assistant so users just have to say “Ok Google, talk to HDFC Bank” and the Google Assistant starts to interact with ‘Eva’.

According to a study conducted by Zion Market Research, the chatbots market share is anticipated to be close to $2166.28 million by the end of 2024. AI chatbots are reaching maturity and are likely to become a fixture on almost every website in the near future. So, if you want to stay in demand, consider learning to implement an AI-based chatbot while developing a website. Gaining some knowledge on natural language processing , deep learning, and machine learning can help you get this through if you plan to build your own bot.

Artificial Design Intelligence (ADI) -The New Designer in Town

The essence of AI in web development lies in automating the design and development of websites. ADI is a technology that uses machine learning to build websites on its own. The human element depends on the desired inputs and the ADI creates a personalized design based on what users want in a timeframe that once was impossible to achieve. Though this is still in its infancy, there are several popular ADI tools like Adobe Sensei, The Grid, Firedrop, and WiX ADI that have become a craze in this industry for automating web design operations.

A great AI use case of ADI is the application of Wix ADI in the website design of an ecommerce website. Chingon Sunglasses Store features a clean homepage with products displayed below. The top navigation of the website consists of only a couple of page options and information about the company is included at the bottom of the page. This is the kind of simplicity required for any ecommerce website design so as to not distract customers from completing purchases and Wix ADI does it so intelligently.

However, these ADI tools have not yet matured to the level that they can replace humans. For instance, if it comes to performing minute tasks like cropping images which require complex detailing, artificial intelligence does not match up with that of a professional web designer. ADI tools definitely act as great catalysts to human designers, helping them save time and effort.

Making Search Faster and Reliable with Voice Based Interactions

By the end of 2020, 30 percent of all website sessions will happen without a screen. Now, you might be wondering, how would that be possible? Voice-only search lets users browse the Internet without having to scroll through the sites and this could be key to the success for brands in the future.

One of the growing web design trends is voice search optimization. Today, every customer wants to retrieve required information about a product or a service in a faster and easier way. Voice search has already gained popularity in website development, particularly in the ecommerce sector. This means that all the search queries can be easily made by directly speaking out the inquiry in an unambiguous manner. AI plays a vital role in ensuring that a clear and consistent voice conversation happens between the website and the customer.

For instance, Amazon Alexa can flawlessly search through the musical inventory of Spotify, look for products on the Amazon website, or scan Wikipedia at a user’s simple voice command. This shows how big brands are already at the forefront of voice search optimization for increasing conversions and brand awareness.

Time to Skill up Web Developers!

To wrap it up, AI has made it through the door of every industry that we can imagine today.

Web development is one of the several fields that are likely to change forever by self-experimenting and self-learning AI-based programs. It is clear that AI has huge potential to lower web development entry barriers but do not expect it to replace human developers anytime soon. However, developers will need to adapt their skillset to qualify for using AI in web development and stand out from their peers.

Soon, AI will become an indispensable part of a web developer’s toolkit. Developers will need to be a hybrid of programmers, ML engineers, and designers. Having a strong grasp of UX and the ability to translate thinking in algorithms to AI assisted code will become a key skill for developers. With more and more companies adopting AI into their day to day businesses, hiring for AI-skilled developers will only increase in the near future. Technology professionals will need to focus more on a data-driven approach of coding and gain in-depth understanding about the AI tools for web development to survive the cut throat competition in the industry.

Springboard’s comprehensive machine learning and AI program helps web developers get up to speed with the fundamentals of machine learning , deep learning, and NLP so that they can apply the techniques related to AI in their web development workflow.