Wherever you go to shop online you’ll find them — the attribute tables. Across categories and countries, they’re always there. Always separate from descriptions and other product data. This article deep dives into why that’s the case and how e-commerce actors work with attributes today. …

This post discusses what we should be optimizing for when thinking about product categorization and offers SQARP’s best practice suggestion for e-commerce companies. Read the first part of our E-commerce product categorization 101 here. What should we be optimizing for? For me, thinking about a best practice starts from defining…

Product categorization is one of the fundamental building blocks for any e-commerce channel. Categories allow customers to navigate an assortment to find their desired product, are used for sales analytics and for driving organic traffic to landing pages — just to name a few use-cases. …

This is the fourth and final part in the series Why product data will decide who wins online — discussing the current state of product data in e-commerce and what lies ahead in this space. This series is designed to persuade you to put product information at the center of…

This is the third part out of four in the manifesto Why product data will decide who wins online — discussing the current state of product data in e-commerce and what lies ahead in this space. This series is designed to persuade you to put product information at the center…

This is the second part out of four in the manifesto Why product data will decide who wins online — discussing the current state of product data in e-commerce and what lies ahead in this space. This series is designed to persuade you to put product information at the center…

This is the first part out of four in the manifesto Why product data will decide who wins online — discussing the current state of product data in e-commerce and what lies ahead in this space. This series is designed to persuade you to put product information at the center…