Henrik LindströmA retailer’s plea to suppliers: Please prep your data properlyOnboarding new assortment in e-commerce is an excruciating experience for suppliers and retailers alike. There are many reasons why that’s…Sep 13, 2022Sep 13, 2022
Henrik LindströmTabulated attributes in e-commerce — and how you learn to love themWherever you go to shop online you’ll find them — the attribute tables. Across categories and countries, they’re always there. Always…Aug 31, 2022Aug 31, 2022
Henrik LindströmE-commerce product categorization 101: SQARP’s best practice (2/2)This post discusses what we should be optimizing for when thinking about product categorization and offers SQARP’s best practice suggestion…Aug 10, 2022Aug 10, 2022
Henrik LindströmE-commerce product categorization 101: Why you’re doing it wrong (1/2)Product categorization is one of the fundamental building blocks for any e-commerce channel. Categories allow customers to navigate an…Aug 3, 2022Aug 3, 2022
Henrik LindströmPart IV: The solution to product data and the principles of SQARPThis is the forth and final part in the manifesto Why product data will decide who wins online — discussing the current state of product…Jun 16, 2022Jun 16, 2022
Henrik LindströmPart III: The massive opportunity in getting product data rightThis is the third part out of four in the manifesto Why product data will decide who wins online — discussing the current state of product…Jun 8, 2022Jun 8, 2022
Henrik LindströmPart II: Why product data is difficult to get rightThis is the second part out of four in the manifesto Why product data will decide who wins online — discussing the current state of…Jun 1, 2022Jun 1, 2022
Henrik LindströmPart I: The problem with product data in e-commerceThis is the first part out of four in the manifesto Why product data will decide who wins online — discussing the current state of product…May 24, 2022May 24, 2022
