UX Design Could Be the Key to Supercharging Your Business

Why is it so important to design your digital product with the end user in mind?

User + Experience = UX

If your website, app or other digital product isn’t created with this UX concepts in mind — you run the risk of falling behind. UX is what’s hot in digital design right now. It’s a philosophy centered around — you guessed it — the user experience of your digital product.

The Design Management Institute suggests that applying UX to a website, app, software, etc…can help your business outperform competitors by a significant margin.

Traditional design thinking is “if you build it, they will come” approach. A concept is developed, a graphically pleasing interface designed, and a bunch of words would be thrown on a page defining your company brand.

*Yawn* That’s so 1999. Today, the best websites are designed with the end user in mind. With the pace of our digitized culture, you have even less time to capture the attention of a web surfer. The longer you keep them the more likely they are to convert to a sale.

It’s the job of a UX designer to create a user experience that sucks them in, gives a call to action, and gets the conversion. This design discipline works well whether the digital product is a phone app or a website — or something else.

Understanding UX

The “U” in UX is the most important thing, of course. Designing digital software for ease of use improves the overall experience. A good UX designer will make your digital product seamless and fun to use. The goal is to engage your audience in an intuitive interaction that keeps them coming back for more.

A good UX designer will have experience with:

  • Visual design including the color, look and feel of a digital product.
  • Information architecture, or the underlying site structure including features like drop down menus, push buttons, or other actions.
  • Interaction design is how users engage with the digital product.
  • Marketing is particularly important because you must understand your target audience in order to build a successful UX.
  • Customer service is crucial because a good UX designer needs to be able to step into the shoes of a customer and walk around.

UX designers work by creating user personas to interact with your site, mapping user journeys for the various potential navigation paths, and conducting user testing to check the underlying code behind the flash.

Common tasks for a UX designer

  • Prototyping
  • Visual Design
  • Responsive Design
  • UX Review
  • A/B Testing
  • User Experience
  • Navigation
  • Usability
  • Architecture

These creative architects can help you de-clutter a site, prioritize conversion actions, and create a hierarchy of use.

UX Designers help a business improve the efficiency of a digital element.

For example, on a website, they could create “micro-conversions” tied to content elements including everything from watching a video to downloading a white paper. When you couple this with smart marketing designed to drive traffic to your site, then add a sales team eager to follow up, you’ll really begin to see the potential ROI in UX design.

Squareball Studios (SBS), is a creative, design, and development agency of mobile applications and software systems. We have helped develop solutions for Fortune 500 companies and partnering with startups on initial ideas and seeing them succeed.


Originally published at www.squareballstudios.com on April 5, 2017.