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Is this your customer? Photo by Etienne Girardet on Unsplash

Every business owner should celebrate this Saturday! January 16th is Get To Know Your Customers day. Find out what problems your clients and prospects have, and what their pain points are.

Solve your clients’ problems, build a successful business. Simple as that! The better you understand their struggles and pain points, the more your marketing message shows that you’re the one to help them.

“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” — Harry Selfridge

Why entrepreneurs benefit from knowing their customers

I have a friend (really! I swear! I don’t even pay her) that I’ll call Billie. She sells a doodad that warehouse managers like to use because it helps them cut down on safety incidents. Which reduces the amount of money the companies would otherwise pay out on worker’s comp claims and the like. …


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Write that book! Photo by Andrew Neel via Unsplash.

Dreamed about writing your own book? Why not make 2021 the year you actually write it? In addition to what you’ve learned during your business career, you’ve probably got some stories from the coronavirus epidemic.

Like many other women in business, do you have some knowledge that would help other people if they learned it? If so, you definitely have a book within you! All you need is to write it. Easy-peasy, right?

OK, maybe writing a book isn’t the easiest task in the world. …


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Tune into your prospects’ favorite radio station. Photo by Dawid Zawiła on Unsplash.

As a business owner what’s your favorite music to listen to? Country? Rock? Heavy metal? Jazz? Hip-hop? Classical? Electronic Dance Music? Trap? Some or all of the above, or something else?

Where are you located? US West Coast? US East Coast? US other? Europe? South or Central America? Africa? Asia? East Asia? Elsewhere?

I know what your favorite radio station is. No matter where you are in the world, and no matter what music you like to listen to. Don’t believe me? Read on!

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” …


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Let’s make 2021 a success… get your mind in the right gear! Photo by Amy Shamblen on Unsplash

Picture it: you’re a business owner, sitting in your coach’s pleasantly decorated office. She’s professionally dressed for your get-to-know-each-other-chat. Friends of yours, also entrepreneurs, referred you to her and they swear by her services.

So far, she’s hit the nail right on the head: she gets it. She knows the problems you face and obviously has the solutions. You feel relaxed, like you’re in good hands, as she starts to talk about her process. “The first step is to make sure that you’re in the right mindset,” she says.

Which leads me to the question: do you run screaming out of her office, or do you mutter something about a sudden emergency instead as you flee? …


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Remember those phones, business owners? Graphic by Annalise Art via Pixabay.

If you’re of a certain age (ahem) you might remember the old AT&T ads that urged us all to reach out and touch someone. Long-distance, because those kinds of calls cost more in the days of landlines. (Due to COVID-19, in 2020 we still need to keep the touches at a distance.)

A big part of life for humans is connection with other humans. Even introverts need a few relationships. We might not need bonds with as many people as extroverts typically do to be happy, but very few people are genuinely happy living as hermits.

And it’s especially important for business owners (yes, even introverts, hi!) to connect with other entrepreneurs. They don’t have to be in your industry, though that’s helpful too. But in any field you’ll find people who are struggling with the same things that you are. Things that your family or friends who don’t own businesses don’t get. …


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I mean, who wants cocoa when it’s 115 degrees during the summer? Photo by Carolyn Christine on Unsplash.

Why do people become entrepreneurs? To run our own show, help as many other people as we can, get our message out there, showcase our brilliant ideas, make a living and more. But not least to lead a life we enjoy.

Right? Did you go into business to be miserable? Did you hang out your own shingle thinking, I can’t wait to give up a regular paycheck so every day can be terrible, just in a different way?

It‘s so easy to get caught up in the daily routine, prospecting, converting, creating content, etc. …


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Sometimes boring is best. Photo by Vincent van Zalinge on Unsplash

What kind of upgrade could you give your business if you committed to dependability and reliability in 2021?

Before this year, I didn’t understand why the old saying, “May you live in interesting times,” is considered a curse. I sure get it now!

“Professionalism in art has this difficulty: To be professional is to be dependable, to be dependable is to be predictable, and predictability is esthetically boring — an anti-virtue in a field where we hope to be astonished and startled and at some deep level refreshed.” — John Updike

And if you think I’m crazy to want boring back… Wall Street actually likes predictability, at least in terms of leadership. The stock market rose upon news that boring old Biden had won the election. Maybe the media doesn’t like boring, because unhinged social media rampages are easy to report and comment on. …


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OK, it’s true the online tools look a little different. Photo by Jo Szczepanska on Unsplash

As an entrepreneur, there are plenty of tools that I use to automate my business, or that otherwise help me to be more productive.My business is ghostwriting, and I think these tools and techniques work for almost any online business. And they may help you a lot with your content as well!

*Note that some of these links are affiliate links and I may earn a percentage of the proceeds if you choose to buy from the link.

“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” …


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Yes, gratitude even in 2020! Image by monicore via Pixabay.

During the holiday season, I like to think of things to be thankful for. Despite everything that’s happened, 2020 is no exception! (Or … maybe it’s because this year has been such an annus horribilis that gratitude seems even more important.)

“As God is my witness, I thought turkeys could fly.” Thanksgiving episode, WKRP in Cincinnati

Clients

I’m still building my business, which other business owners know is a constant necessity! During the holidays I’ll be giving some deep thought to what I want to accomplish next year. …


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Biking requires teamwork! Who knew? (Not me!) Photo by James Orr on Unsplash

Being an entrepreneur can get pretty difficult sometimes. That’s one of the reasons I advocate for having a squad with at least one of those members being an entrepreneur too. Someone who understands what you’re going through, because friends and family don’t always.

Wherever you are in your business, November 19 is National Entrepreneur’s Day. Let’s celebrate!

“Don’t worry about being successful but work toward being significant and the success will naturally follow.” — Oprah Winfrey

Why is collaboration important for entrepreneurs?

If you’re an introvert and/or a solopreneur, you’re mostly building your business by yourself. And you might prefer it that way.

I certainly felt that way. I mean, I had written about having a squad for support, and I’d created my own network of supporters. And people who could empathize with what I was going through, some in my own field of writing, and some in other industries. …

About

Jennifer Jank

Want to build your professional credibility through books and articles? Or make the leap from employee to entrepreneur? https://desertdivawriting.com

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