You have to take decisions. You have to be engaged. You have to know ahead of time what you want.
What happened to the “Living Room Revolution”?
Linnéa Strid

There has never been a time in the history of product targeting that considering your users idiots has improved your ability to sell to them. Seriously, it’s why these things bomb.

This kind of thinking leads to saying, “There are too many books in the library!”

No, there are enough books that people who want something can find exactly that and people who want to browse have enough material to browse and also find something.

No one has ever said “I just want to watch something.” Ever. They have contexts, they have channels, they have genres, they have “things like this other thing,” and perhaps those kinds of content delving aren’t really used nearly enough, but that’s the opposite of assuming your customer is too stupid to have choices.