Recent Success of Retailers in the Hands of Tech Integration
The Drum reported last week that Starbucks’ CEO, Howard Schulz, has declared that the coffee chain owes much of its recent success to tech integration.
Schulz calls the initiative “one of our most important business drivers” and as such a key factor behind the 18% increase in sales in Q2 compared with the same period in 2014. At a time when some traditional bricks-and-mortar retailers have struggled to survive, Starbucks has managed to turn digital payments into a key source of income; a whopping 20% of US sales are now conducted using mobile devices.
It’s not just the big dogs like Starbucks who can reap the reward from this payment model — there are several recently launched mobile payment apps looking for businesses to partner with. Why not be an early adopter? There are great collaboration opportunities for getting in touch now. Express your interest via firstname.lastname@example.org. Further details also at www.sqwip.com
Sqwip is an app whose developer is based here in Edinburgh. Its USP is the capacity to order and pay for a product ahead of time and then collect it with no queue and no fuss. With the ‘Starbucks method,’ your customer will still have to queue and pay — just with their mobile instead of a card or cash. Apps like Sqwip further enhance and streamline the customer experience by saving time for both parties.
The app is predominantly aimed at retail and quick-serve food outlets such as cafés where often speed is a priority, and perks such as an embedded loyalty card function sweeten the deal for customers.
Bonnie Burrito is one such retailer taking full advantage of the Sqwip app during the notoriously busy Edinburgh Fringe. Sqwip users will be lucky enough to have their food without the queues and with the discount that Bonnie Burrito is exclusively giving away during the festival. They close at 8pm during the festival so be sure to grab one of their amazing burritos before they are all gone!
Can you afford not to have a mobile payment option?