The Search-Recommendation-Notification Spectrum
Nikhil Dandekar

With a shift to Mobile, Broad Search is on the decline. But that gap can be filled if the user interacts often with the platform. In that case Recommendations and Push notifications can get smarter and smarter. If this platform can augment data from other social media platforms the Recommendations and Push notifications can get more and more accurate. Navigational search is something that needs to constantly change to get the user intent. So far manual search was helpful, but that won’t be a possibility on smaller screens.

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