Creativity is the Key to Survival

This week is a couple of old gems on creativity. First is a video from Russ Ackoff that makes a case for creativity. Second is a talk from MailChimp’s CEO about their creative culture. I hope both these recommendations spark some great conversations!

Russ Ackoff is a thought leader in systems thinking. He had a profound impact on business schools and managers. In this video, he highlights the differences between continuous improvement and discontinuous improvement. According to him, creativity is discontinuous improvement that helps companies leapfrog.

MailChimp is a great example of a creative company. The below video is of their CEO talking about their creative culture. So far, the results of their culture are quite impressive. The company recorded $280 million in revenue in 2015 and topped $400 million in 2016.

According to their CEO Ben Chestnut, MailChimp won by anticipating their customer needs. Their culture permeates every single thing they do. An example of that is in their content style guide’s voice and tone section:

Fun but not silly
Confident but not cocky
Smart but not stodgy
Informal but not sloppy
Helpful but not overbearing
Expert but not bossy
Weird but not inappropriate