Five Jaw Dropping facts why video marketing is next big thing
If a picture is worth a thousand words, then a video is worth a million
The great thing about the video is that people love to watch than reading. Like watching the news on behalf reading.
Considering the video now appears on 70% of all search results and 46% of consumers more likely to buy a product after watching video
Undoubtedly video marketing is the most powerful marketing which you cannot ignore
Video builds Loyal customers
Customer loyalty comes with the trust. Consumers are looking for an information and to build a long-term relationship stop selling. Let’s provide interesting facts and engageable content, let’s ignite their emotions. If you are seriously looking for content marketing focus on video marketing
After seeing an online video about a product, consumers are 46% more likely to search for this product online. — Buffer
User generated How to and instructional videos can build trust, that is the why youtube become number One destination for the consumers to find videos about product and brand.
Search Engines Loves videos
Embedding video on the website can create a backlink, and the users can spend a long time on page, so it boosts the google search engine ranking. Check these ReelSEO statistics to know the google love on video
55% of all keyword searches on Google in the US return at least one video result, and 82% of those results lead to YouTube. In comparison, 40% of results lead to images, 16% to shopping and 13% to news. — Reelseo
For better engagement make sure to optimize YouTube SEO.
- Add catchy and relevant titles within the 60 character length
- Write at least 200 words description and include website URL’s
- Select High Quality and catchy thumbnail image
- Add the keywords in Title and description
Upload the video to other video sharing networking sites like Vimeo, DailyMotion, facebook, Tumblr or afnity. Sharing on these sites creates backlinks to boost website ranking in search engine algorithm
People love to share videos
Videos ignite the emotions and those who watch videos and find it interesting or valuable will share it with their friends and followers on social media. In fact, short videos goes viral in social media
Videos doing well among mobile users
Videos and mobile go hand to hand with the rapid growth. By 2019 more than 80% of video content online is watched on mobile and people tend to hold their mobiles vertically 94% of the time. This is why snapchat ads got 9 times more engagement when vertical videos are used.
So create vertical or square videos and share in the vertical video platform. Facebook is supporting vertical videos from a long time and recently Youtube jump into the vertical video bandwagon. Try video platforms like afnity dedicated for vertical and Square video hosting and sharing across social media or to embed on website
High CTR with Video Email Marketing
No other medium communicate as quickly as effective as video. So keeping the video in email marketing makes a lot of sense and for high conversion rates. Video email marketing receives 96% click through rate and that’s the great way to be on competition
Tips for successful video Email marketing campaign
- Use word “video” on subject line
- Create a series of videos and send it on weekly basis. Don’t forget to mention series number on subject line
- Add call to action button like Signup or Share to encourage them to share it across their friends and peers groups
Video marketing is the new trend of marketing it has the potentials to changing the business the way how we do. This is a great tool that has helped to increase the conversion, brand loyalty, great customer experience.
Finally If Content is King, The name of that King is Video