Shopping in a supermarket or large format stores is very common among urbans and I am no exception. Browsing through shelves and picking up stuff is quite a fun, thanks to variety of brands and offers they provide us with. On a typical shopping day, I would have made a decision on…

Typography is one of the skills that differentiate designers from the designers. Many designers cannot decide instantly on which typeface to use and which not to. But typography is complex and sometimes a very easy subject. Typography in my opinion should be…

The corporate logo revolution in the 60’s has changed the perception of companies about their brands and they realize how design and consistent application could add value to their products and make them standout & memorable. The role of corporate typefaces that are used is never undermined.

Loyalty towards a client at the expense of their brand.

Loyalty towards a brand is one of the biggest assets for a brand which motivates the brand to perform well and excel. Brand Loyalty always leads to great experiences and stories. There are stories on and off the record, which we come across daily through a person or a…