Ideas for Uber
What can Uber do
I will try to describe a way for Uber to make rides significantly cheaper for riders, increasing pay for drivers and make profit.
Idea is very simple. Grab user eyeballs (just kidding). Add engaging advertising content to the Uber app like YouTube but go beyond what YouTube can do.
YouTube charges 0.03 — 0.10$ for 15 — 20 seconds non-skippable Ads.
Answer (1 of 6): How Much Do Ads on YouTube Cost? Contributed by Jason Alleger YouTube is the second-largest search…www.quora.com
Let’s take median of what YouTube charges: 0.07$ for 20 secs ~ 0.21$ per min (and max being 0.3 — 0.4$).
For sake of comparison, let’s find out the price of UberX for San Jose, CA UberX (San Jose): $0.22 per min.
View the current Uber pricing details for San Francisco including price per mile, per minute, cancellation fees,…uberestimate.com
So, Uber can make you watch bunch of cool videos while you ride to your destination at no cost or minimal cost to you. As Uber has you signed in the app and knows your location and where you are going — they can target with better ad content. This is huge online-to-offline opportunity for Uber.
In addition to video ads, Uber can work with Netflix, Hulu, Amazon, YouTube Red to unlock their exclusive content for user for sometime.
What Uber is doing
Uber and Visa this morning announced the launch of a new rewards program which will credit Uber users with free rides by…techcrunch.com
At Uber, we are passionate about using technology to help move people around cities. Seven years ago when we launched in…newsroom.uber.com
They launched local offers and Google Now inspired cards (FourSquare recommendations, Snapchat custom filter, etc.,) in the Uber app for the user to browse and make actions.
How Businesses can integrate with Uber
When you order food, groceries, products etc., online to pick up at a local store or book tickets for local concerts, business can charge you additional amount for discounted Uber ride.
How Businesses are integrating with Uber
UberRUSH, Uber's merchant delivery service, will now ship purchases within a few hours from household retail names like…techcrunch.com
So the part of the delivery charge you pay to product you are buying goes to Uber when the business uses UberRush.