“A problem well stated is a problem half-solved.” — Charles Kettering.
It’s about the entire process of creating usable products and experiences, starting by defining real people’s problems and thinking about possible solutions. That will eventually lead to the best design.
…ully tending to your message, advertising, and communication, bring you all the users in the world. If your Product doesn’t deliver what your brand promises, those users will not stick around. Trust me on this one.