Emil SarnogoevinThe Story IncDon’t be a commodityOffer people a product, and they will probably buy something cheaper. Or a different color. Or more features.Apr 29, 2019Apr 29, 2019
Emil SarnogoevinThe Story IncHow to talk to customersConsider an example. What is this company trying to tell you?Feb 14, 2019Feb 14, 2019
Emil SarnogoevinThe Story IncAnnouncing The Story AwardsWe are announcing the beginning of the Story Awards, our monthly highlight of great upcoming brands and analysis of what they are doing…Jan 29, 2019Jan 29, 2019
Emil SarnogoevinThe Story IncWhat branding is and what it is NOTWhen you hear about a “branding agency”, it usually means they do all kinds of visuals: logos, color palettes, business cards, flyers, etc.Jan 16, 2019Jan 16, 2019
Emil SarnogoevinThe Story IncNegative sum gameThe attention economy is not a zero-sum game; it’s worse than that. If 5 persons are shouting at you at once, each of them gets less than…Dec 17, 2018Dec 17, 2018
Emil SarnogoevinThe Story IncThe origins of The StoryThroughout my career at Skalfa, we have worked with all kinds of startups and small businesses. It took me some time to understand why I…Dec 16, 2018Dec 16, 2018
Emil SarnogoevinInbill InsightsStealing ideasIt’s 2002. I’m running a dating site with a friend…May 20, 20161May 20, 20161
Emil SarnogoevinInbill InsightsSingle biggest mistake about your refund policy“30 day full refund guarantee! No questions asked!”Mar 22, 2016Mar 22, 2016
Emil SarnogoevinInbill InsightsSoftware is eating softwareHere are the implications for your tech company that Marc Andreessen didn’t tell us about.Feb 29, 2016Feb 29, 2016
