Sarah RogersQualitative vs Quantitative Research in CommunicationThere are 2 main methods for researchers to investigate and consequently contribute to the communication fields. The first is through…Mar 31, 2022Mar 31, 2022
Sarah RogersDissecting Technological DeterminismIn the 1960’s, Marshall McLuhan developed what came to be known as Technological Determinism. This theory simply stated that technology is…Mar 3, 2022Mar 3, 2022
Sarah RogersUsing the Elaboration Likelihood Model in MediaWhen content is developed for media use, I doubt that the writer/developer is critically thinking about the elaboration likelihood model…Feb 4, 2022Feb 4, 2022
Sarah RogersTwo-Step Flow Theory in 2022We are now immersed in a generation that relies almost entirely on mass media through social platforms to absorb, disseminate and relay…Jan 20, 2022Jan 20, 2022
Sarah RogersInstances of Bullet Theory in the Age of Covid-19In the past few years, the term “fake news” has become part of our everyday rhetoric as Americans. The pandemic has caused us to rely even…Jan 9, 2022Jan 9, 2022
Sarah RogersThe Future of Social Media Marketing: TrillerSocial media is constantly evolving, growing and changing and marketers need to be ready to adapt on the fly and prepared to adjust as…Nov 30, 2021Nov 30, 2021
Sarah RogersSing 2: Marketing Plan SummaryDuring the holiday season of 2016, the original Sing movie released as a box-office hit bringing in over $632 million worldwide . Now, 5…Nov 28, 2021Nov 28, 2021
Sarah RogersAn Ethical Guide to Social Media for Zoological FacilitiesCurrently, the Association of Zoos and Aquariums (AZA) has not established a guide for social media ethics. Members of AZA are encouraged…Nov 23, 2021Nov 23, 2021
Sarah RogersSuffocating in Social MediaToday, I watched The Social Dilemma on Netflix for the first time. And while this ‘documentary’ is based on facts (most of which are not…Nov 18, 2021Nov 18, 2021
Sarah RogersKitsch and Kat Stickler — a Match Made in TikTok HeavenOver the last 22 or so months of the Covid pandemic, influencer marketing has evolved from superficial, fake, over-the-top advertising to…Nov 11, 2021Nov 11, 2021