5 keys to successful emails to nail the deal
Emails are the major form of communication for marketing products. Though we market via social media and digital platforms, emails alone contribute 90% of the revenue for marketing products and in upsells and cross-sells.
There are a lot of common mistakes which Salespeople make w.r.t emails. Here is how you can improve your normal email templates to make it better.
- Start with the customer:
Drop in a subject line mentioning the company. Don’t introduce your company to the customer. Prospects are not keen to listen to how your company functions. They are interested in the value proposition that your product would deliver for their company. Also, they are interested in how to generate the maximum revenue and productivity for their company and love to hear their brand from other people. Mentioning about your client’s company in the first few lines would be a great start and captures the attention of the email reader. Also, use words like “You” instead of we. Start with “You”.

2. Keep your email as short as possible:
I had an instance where I used to be sent newsletters which are almost 2 pages. Who likes to read 2 pages every day? Like, Seriously?#TLDR! People hate reading long emails. They easily lose interest and you will receive requests to unsubscribe from your emails in no time.
Follow the KISS principle. Emails must be short enough to retain interest and long enough to cover the subject. Make sure your customers are hooked to your mailers.
3. Emails should be fairly simple:
Emails must be in simple language. Not in a language which makes it so difficult for customers to understand. We do not expect great vocabularies like Earnest Hemmingway or William Shakespeare but communicate effectively and set the right expectations for the customer.
Emails should not be long essays but short paragraph or sentences to communicate the crux to the customer who will be reading your email.
4. Include catchy subject lines: FOCUS on benefits
Do not ask for feedback or ask the customer. Your prospect needs to get something in order to read your emails, after all, they spend 5 whole minutes in their schedule. Does it entertain them? Does it give them a value-added benefit? Think about those lines. Would you care to read the newsletters of all the brands that come into your mailbox? Put yourself in the customer’s shoes to get the most eye-catching subject titles.

5. Add a personal touch:
Make it a bit more personal. You may include sentences like “Hope you are well”, “How was your weekend?”, “How was your vacation?”, etc.
One of my customers had mentioned that he met with an accident in my previous mail which forced him to push his evaluation for the project at a later date. I framed my next mailer as “Sorry to hear that! I hope you are alright!
Let’s say your customer is to launch his product. Wish him the best for his launch. Even if she does not subscribe to your products.
Emotional connect through personalized mailers would definitely have a great impact on your customers as “you care about them” and this means a lot as you build on a relationship.

Remember, sales closures are also driven by emotion and not always by reason or logic. If there is no difference between your product and your competitor, the personal connection would always go a long way in getting loyal customers and going the extra mile and responding to emails at the right time also increase satisfaction among customers.