Movements in software development such as agile and lean startup reflect our society’s letting go of hylomorphic design thinking. These methodologies involve incrementally poking the world to see what happens, before getting too far ahead of ourselves.
Yes, we want to build businesses that succeed financially. But we also want so much more than that, and we aren’t alone. Most of the founders we know, many of whom happen to be women, are driven to build companies that generate money and meaning. And they’re in it for the long haul — not just to get their jollies, make their names, and exit.