In the past few years, the technology industry has witnessed the rapid adoption of big data technologies, and there is a huge potential to profoundly impact business functions when implemented the right way.

At Groupon, Consumer Data Authority Platform(CDAP) is responsible for processing data of ~500 million users on a daily basis and ensuring appropriate consumer information is made available to all downstream systems easily and efficiently. For this, CDAP has to build and execute jobs frequently to crunch data which will enable downstream systems to drive consumer engagement, personalization, and thereby increase conversion rate.

To achieve this mission, it…

Saurabh Santhosh

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