Visualising the Jive Social Graph

Thinking back to the social graph, looking forward to Jive’s PeopleGraph, and getting hands-on with some social network analysis.

Analytics has become a focus for me over recent months. I’ve been doing a lot of work with Google Analytics, event tracking with Google Tag Manager, and building reports in the newly released Google Data Studio.

I’ll explore that a lot further in future posts, but today I thought I’d shake out some old tinkerings I’ve had stuffed away somewhere gathering digital dust.

The return of the social graph

Back in my early days working with community platforms, I recall hearing the term “social graph”, referring to the representation of a model of the participants in a network and the relationships, connections or interactions between them. It is accredited to Facebook’s CEO Mark Zuckerberg from back in 2007, and over the following years it became an important concept for businesses to understand and leverage.

Over recent years in the community space we’ve seen a focus on metrics showing more direct top and bottom line impacts and ROI of our communities. The deeper, more complex — and let’s be honest, given its statistical nature the academic feel of network analysis — seems to have been somewhat forgotten.

The recent news from Jive of their upcoming “PeopleGraph” promising to “re-establish people as the center of enterprise social networks” both caught my attention and took me back a decade! It will be interesting to see where this will take us, as arguably none of the platform vendors have yet delivered on the potential of the social graph in the enterprise context. I’m looking forward to hearing what Amazon’s Neptune graph technology can help enable here.

Back to analytics, the news also had me recall some simple Social Network Analysis (SNA) exploration I’d started but not shared or taken anywhere. My curiosity got the better of me, and buoyed by the thought that it might be worth revisiting, a cold wet Sunday afternoon provided the excuse to dig it out.

Graphing some social

I wanted to refresh my rusty memory, so started with something simple. I’ll share the steps I took in creating a visualisation of the team at Social Edge and who we follow. I’m using our internal Jive instance as the network, and have obscured or renamed people for privacy.

A social network graph showing Jive users and their followers, coloured by department and identifying those being followed by more of their peers as larger in the graph.

Read the full post with the how-to steps here: http://www.simonscullion.com/2018/11/08/visualising-the-jive-social-graph/