Everything around us has been designed in some way, and all design ultimately produces an emotion because of expectations. When those expectations are met, we experience a positive emotion — when not met, a negative one. We experience an emotional reaction to our environment moment by moment: a like or a dislike, elation, joy, frustration. We feel it. It’s personal.
As humans, we establish some sort of an emotional connection with all of the products we use. Therefore, we expect some level of human-like feedback when we interact with them. Even though we know the products aren’t human and can’t feel emotion, we want to believe that they can.
Until they have incredibly sophisticated predictive algorithms, fully developed AI constantly monitoring millions of data points, and machine learning, businesses can mine existing data for anticipatory design opportunities, thereby reducing potential pain points and barriers.