By Shreya Sudarshana and Johnathan Zhou

Image for post
Image for post

If you’re following the recent developments with the future of TikTok, then you know that there’s a potential $50 billion acquisition at stake. Moreover, the platform that ends up dominating the short-form video social platform market over the next few months will greatly influence the social culture and information exchange of an entire generation of users. Although TikTok is the clear frontrunner right now, stakeholders competing for this market range from e-commerce giants, like Walmart, all the way to TikTok’s short-term video competitor, Triller.

TikTok’s success has been written about countless times, and many analysts talk about the terrifyingly accurate algorithm & the lowered barrier to content creation. However, there is another key component to TikTok’s industry leading engagement rates & growth that often goes unnoticed: its ability to cater to lurkers — silent users that consume but rarely create content. Lurkers play a critical role in the success of social applications and TikTok has been able to solve lurkers’ needs better than any other short-form video or social application. …

Shreya Sudarshana

Product @DisneyPlus. Working on getting Gen Z to vote through @2020uptous. Studied Data Science at @UCBerkeley. Keep up with me on Twitter, @shreya_sud

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store