Deshna Sawant – Medium

Deshna Sawant

Trader Joe’s and their brand strategy

What is this brand doing to gain momentum ?

2 min readMar 3, 2023

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Deshna Sawant
in
Marketing in the Age of Digital

Metaverse, Absolut Vodka, and COACHELLA

With Coachella around after a break of a year or two we can be certain that marketing was at the peak. One trend that was followed was…

3 min readApr 21, 2022

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Metaverse, Absolut Vodka, and COACHELLA

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Deshna Sawant
in
Marketing in the Age of Digital

Digital Marketing Strategy — what are the IMPORTANT aspects?

The Digital Marketing platform is evolving every single day. We are exploring new and different aspects of the platforms when it comes to…

3 min readApr 17, 2022

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Digital Marketing Strategy — what are the IMPORTANT aspects?

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Deshna Sawant
in
Marketing in the Age of Digital

AI and Data usage….what do they look like?

A short phrase — Artificial Intelligence has changed our world!

3 min readApr 10, 2022

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AI and Data usage….what do they look like?

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Deshna Sawant

Live Tinted — A beauty brand to pay attention to

The beauty industry has been questioned a lot during the past few years and rightly so! Now we have brands that are actually trying to…

3 min readApr 8, 2022

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Deshna Sawant
in
Marketing in the Age of Digital

Social Media Game Strategy….5 steps

Social Media is not just a platform of communication anymore, its a whole world in itself where we engage with many communities

2 min readApr 3, 2022

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Social Media Game Strategy….5 steps

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Deshna Sawant
in
Marketing in the Age of Digital

Captain Morgan……no action is the right call or maybe not!

Doing nothing or staying silent is sometimes a call brand make more consciously than we think

3 min readMar 27, 2022

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Captain Morgan……no action is the right call or maybe not!

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Deshna Sawant
in
Marketing in the Age of Digital

Brands reaction to Ukraine crisis….fair and good move?

A sensitive issue that needs attention right now and which will also pave a way towards responsibility before revenue.

3 min readMar 20, 2022

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Brands reaction to Ukraine crisis….fair and good move?

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Deshna Sawant
in
Marketing in the Age of Digital

Havana Club — The Giveaway & Collab Platform!

What do brands mostly use their social media platforms for? Promotions, engagement, and updates. But what other tactics are used by brands…

4 min readMar 6, 2022

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Havana Club — The Giveaway & Collab Platform!

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Deshna Sawant
in
Marketing in the Age of Digital

A ‘space-flavored’ Starlight cola…what’s exciting about it?

A drink that claims to taste like space…..that sounds exciting right! Did everyone hear about the new space-flavored Coca-Cola? The brand…

4 min readFeb 28, 2022

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A ‘space-flavored’ Starlight cola…what’s exciting about it?

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Deshna Sawant

Deshna Sawant

Integrated Marketing Graduate student at NYU SPS. Content creator / Designer. Here to create different insights about marketing !

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