I am the co-founder of Slant, a mobile application for civic engagement which was created to provide a more direct way to contact your representative and increase accountability in response to the United States’ budding political climate. This article was written with the help of the co-founder, Inna Karamyan.

Overview

Challenge

The Market

After the initial trial, I went through the app store and read reviews for each competitor. Across all apps users enjoyed the ability to track their representatives and digestible descriptions of upcoming bills coming to a vote. All of the apps reviewed also had users send in emails or call their representative as a call to action. On the other hand, each app approached the social aspect of politics differently. Some apps allowed their users to make posts into the general feed but blocked users from interacting by commenting, while others dismissed the ability of users to interact.

User Research

Rapid Paper Prototypes

User Feedback

  • Users were unsure of how their information was stored and if signing up created an account that mirrored a social media account (saving information in a publicly viewed personal page)
  • Interactions on the app were not allowing users to derive the information they found relevant. Users wanted a direct communication point with their representative and digestible political news
  • The representative feature should be the focal point of the app. Users were interested in knowing the political affiliation, recent votes, and causes the representative aligned with.

Digital Prototypes

User Feedback

Push-back came from the social aspect of the app. People were skeptical of its ability to promote civil discourse and remain neutral in the political debates, naturally the app would establish a left or right leaning the more individuals it attracts. Users were also still confused on what kind of information was going to be discussed and posted through the feed.

Next Steps

Head back to my portfolio or check out another case study about how my work redesigning the watch party experience at Kast boosted the average session duration by 17%.