Creating Distant Togetherness — Kast Watch Parties Reimagined

A case study showcasing the design process behind Kast’s simplified watch party experience.

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Project Overview

The problem

The Solution

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My Role

Discovery

Who am I designing for? — Personas

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Going Broad then Narrow — Ideation

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One of many pages of wireframe ideation
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The original designs for comparison.

Prototype, Validate, and Repeat — Testing

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Using Kast to run remote usability tests on Figma prototypes.
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Hi-Fi and Ship It!

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Video taken from a live Kast party.

Measuring Success

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The dark blue line represents the weekly average party session duration. The light blue line is a comparison to the previous week. We have seen a 17% boost in this metric.

What’s Next?

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