Time to make your next move

This month’s Blog is an introduction to a series of Blog entries. We look closer at the added value of conscious entrepreneurs and their behaviour towards decision making, why we believe our approach is so relevant for the startup community and how you can be part of it.

We go to work to make money and it is just about making money. We then try to balance our lives in the little time we have left after work by doing other things that are purposeful, healthy, socially responsible, and spiritually fulfilling. On the other hand we have a desire to connect with something larger than ourselves and to live from a higher sense of value and purpose. Does this sound familiar? The question we ask ourselves — is making money and consciousness related?

It might sound like that it doesn’t. But the truth is that these elements actually support each other. We from the Sustainable Startup Program believe that a more responsible way of entrepreneurship and doing business is in fact intertwined.

For many of us live is about accumulation as much wealth as possible with all that it entails, which is not necessarily a bad thing. But we can do better. What if you as an entrepreneur have the capacity to evolve and progress to a more balanced relationship between purpose and profit? We think this is the key to do business fundamentally different — and more sustainable.

We talk about building a business that is honest, value-and performance driven, and responsible — often known as Corporate Social Responsibility (CSR).

The World Business Council for Sustainable Development (WBCSD) publication “CSR: Meeting changing expectations” has the following definition: “Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.”

It sounds idealistic but basically it is about making responsible decisions in which you, others, the society including the environment flourish as an outcome of your company fulfilling its objectives and mission.

Are you willing to take action and follow the path to a sustainable business and profit? In our next article we will tell you more about the principles of CSR and why it is relevant to your (startup) business. And also what mindset it takes to become a conscious entrepreneur and how to make this shift.

In the meantime you can visit our website or feel free to drop us a line.