Reflection on“Did Snapchat succeed because of its controversial UI?”
Snapchat’s usability sucks. They even had to include ten black and white diagrams in their IPO filing just to help…blog.figma.com
This funkily written article discusses Snapchat’s controversial design interface yet its skyrocketing success, and how its “power comes from its dreadful, chaotic interface.” The author describes Snapchat’s interface as “hodpodge chaos.” Ben Wilkins, a designer at Airbnb, says that the reason people love Snapchat is because it “requires some level of tribal knowledge.” Perhaps this is why they love it, because they feel accomplished an “in” on something. The author suggests that maybe why millennials love it is because everything is all over the place, and that is like milennials’ lives. However, I disagree with this. I don’t think that Snapchat is all over the place. I think it makes sense. I think it is rather the following things that are the reason why Snapchat is so popular and millennial love it so much.
Snapchat is the first popular app to open directly to the camera, which encourages users to create their own content. I think this is more of the reason why people, or “milennials,” love Snapchat so much; it is unique in that it encourages them to create their own content, or they would just use other apps. Also, this same aspect makes them feel powerful because they are sharing about themselves, it is a comfortable platform to do it, and it gives them a thrill when others see their stories or send them things.
Another trademark of Snapchat is its unique programming for touch motions. While other apps require multiple taps to get to a certain screen, Snapchat makes it possible with a swipe, double tap, and holding. I think this is revolutionary and makes Snapchat one of the best-designed mobile apps to use on the go.
“Shareable UI” as opposed to “Teachable UI” is another reason I think Snapchat is so popular. Snapchat contains functions that you wouldn’t know about unless someone showed it to you. This makes it succeed even more so as a “social” app, because it involves interacting with people in real life too.