On-Page vs. Off-Page SEO — What’s the Difference?

Search Engine Optimization (SEO) is the cornerstone of online visibility and success. It’s the process of optimizing your website to rank higher in search engine results pages (SERPs) and attract more organic (non-paid) traffic. Within the vast world of SEO, two essential concepts stand out: On-Page SEO and Off-Page SEO. These two pillars are often discussed in the context of website optimization, and understanding their differences and how they complement each other is critical to crafting a winning SEO strategy.