Faleena Hopkins’ avowed goal was to wipe her ass with other writers’ royalties. Her actual goal is a shitton of publicity for herself. And she has succeeded. THE GUARDIAN just ran a piece on her with a full frontal of all her books. https://www.theguardian.com/books/2018/may/08/romantic-novelist-trademarking-of-word-cocky-fameela-hopkins
Sure, the romance fiction community wouldn’t spit on her if she were on fire. But the public at large won’t care. They’re going to buy her books out of sheer morbid curiosity. They’ve got no skin in the game. None. And thus do the wicked flourish.