Originally published at www.jacksonmarketingservices.com.

What is martech? Martech is the technology that powers modern marketing strategies and tactics and covers a variety of different promotional, content, analytical, and planning tasks and disciplines.

Now that we have that definition out of the way, on with the post.

My original intention today was to write an in-depth article on the various categories of marketing tech options with suggestions on how you could implement them in your marketing strategy.

Then reality hit me: there’s no way to explain this in a single blog post and be thorough while not also scaring the living daylights out of anyone who’s still uncomfortable with what to use and how to implement it. …

Originally published at www.jacksonmarketingservices.com.

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Trying to stay on top of the latest content marketing trends?

Wondering what to expect from content marketing in 2019?

Content marketing is a modern marketing method that has been growing in popularity for some time. It’s a highly effective way to get new leads and customers online, and luckily, it’s just getting started. Content marketing is still going through many changes as more businesses realize how effective it can be.

Below we’ll look at the top content marketing trends you should be watching for in 2019. …

Originally published at www.jacksonmarketingservices.com.

2018 SEO in Review: This Year’s Best SEO Tactics

When it comes to SEO, do you know what works in 2018? Read on to discover this year’s best SEO tactics and how to implement them in your 2019 content strategy

SEO must undergo constant evolution because the algorithms that drive search engines get updated and refined all the time. That means that once accepted SEO tactics, like keyword stuffing, are now the search engine kiss of death.

It also makes set it and forget policies a no-go for your website. Old content optimized for different SEO priorities can become a liability. …

I write a lot about content marketing and other online marketing-related topics. Today’s post, however, is for just about anybody who needs to communicate in business. It’s all about how to become a better writer using free or inexpensive tools.

These days you need to communicate well in writing regardless of what position you have. Day-to-day communication with colleagues, bosses, vendors, and clients involves email. If you’re looking for a new job, you need a well-written resume. You should also be able to network on sites like LinkedIn to win your next job. …

Now is the time for creative courage in marketing.

But this isn’t an easy idea for some people to embrace.

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In B2B marketing especially, we’re forever searching for best practices, templates, and how-to guides. We want formulas that make everything easy. We crave repeatable and scalable processes. Those aren’t bad things in and of themselves, but they can lead to fewer original ideas in our content.

We’re in a constant game of catch up to keep up with the latest digital marketing trends. Plus, many of us find ourselves tasked to do more with less — so a template here, same-old-same-old post there seem like lifesavers.

But here’s the problem: we may be endangering our marketing efforts. Our marketing can slip into the “me too” bucket because we’re all reading the same best practices, using the same templates, or copying the competition. …

by Stacy Jackson | Content Marketing

Originally published on September 9, 2018, at https://www.jacksonmarketingservices.com/blog/build-a-successful-small-content-marketing-team/

MarketingProfs and the Content Marketing Institute share yearly research about best-in-class B2B content marketing organizations versus everyone else. Know what the cream-of-the-crop does? The most successful marketers document their B2B content marketing strategy. So why isn’t everyone taking the vital step of documenting? The number one barrier is small content marketing team size (reported by 67 percent of respondents).

If your team is small — or consists of only you, you are probably nodding your head in agreement. …

You’re creating regular content for your blog, white papers, guides, and other downloads, but you’re still not getting the results you want. Does this sound like you?

Should you just forget about content marketing? Not at all. But you should make time to take to take stock of your website and perform a content inventory audit. The occasional audit is necessary when it comes to your tangible products, and you should be checking up on your intangibles, too.

What is a Content Inventory?

Let’s start with the basics. A content inventory is a list of all of the content from your website — text, images, videos, audio files, PDFs, etc. Your content inventory is a tool to help you audit your online presence and diagnose problems with your content. …

Excerpt from: The Ultimate Beginner’s Guide to Content Curation (if you want to read the full piece, don’t worry — no form!)

5 Tips for Finding Content to Curate

Unfortunately, awesome content doesn’t always find you. You have to set aside time to discover it. Here are five tips to make your search for top-notch content a little easier.

Develop a Discovery Plan

Consider your audience. Excellent content curation means sharing content that resonates with your customers or audience. It’s essential to choose material that your readers are already looking for — tips, videos, news, and more — and relates to your product or service.

Emulate other curators. A great way to learn the art of content curation is to follow experienced curators. See the kind of information they share and observe how they go about doing sharing it. …

Excerpt from: The B2B Content Marketing Strategy Guide for Small Teams (if you want to read the full piece, don’t worry — no form!)

Structure and Systems for Success

As we learned from the B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends — North America report, most B2B content teams are small, with many only having one content creator. That makes this whole endeavor pretty daunting without the right resources, tools, workflow, budget.

Resources — Building Your Content Team

Believe it or not, your small (or solo) content marketing team can produce relevant, quality content even if you don’t have the big bucks. …

Originally published on https://www.jacksonmarketingservices.com/blog/marketing-automation-tricks-rock/.

You’ve done your research and picked a marketing automation solution. You’ve been trained. You set up some lists and lead nurtures and viewed reports. Now what? You could sit back and go the vanilla route with the standard set up, or you can blow this thing up with the rainbow sprinkle features and marketing automation tricks that make the software truly special. These marketing automation tricks are a little more outside the box of your typical (but important) functionality of email drips, autoresponders, lead scoring, etc. …


Stacy Jackson

Writer, editor, and content marketer. Keen memory for trivia, but don’t ask me where I left my keys. . . . or my phone.

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