Viva Italia Group, with dozens of restaurants across Scotland, is launching a card-linked loyalty programme, making it easier for customers to earn points and rewards when they’re dining out.

Retailers and restaurants have had a difficult time in recent years. Even casual dining is not immune to consumers spending less this year, with prominent brands such as Jamie’s Italian struggling.

Making loyalty schemes easier for customers

Loyalty programmes are one way restaurants and retailers can encourage customers to spend more, giving them discounts and rewards, and encouraging people to come back and treat themselves. …

It has been a difficult few years for British high street retailers, independent shops, cafes and leisure centres. In 2017, over 6,000 stores closed across the country and big brands, such as House of Fraser and Toys R Us have struggled, or closed. The high street is under siege from online retailers and stagnant wage growth.

Loyalty programmes are one way high street retailers can fight back, giving customers more and encouraging people to spend more and enjoy the retail and leisure experience for longer. However, for smaller retailers, loyalty schemes often prove too expensive to run and don’t generate…

When customers are spoilt for choice, how can casual dining and franchise restaurants attract customers and maintain their loyalty?

The casual dining sector is constrained by low profit margins, meaning that cutting prices would have to shave pennies from those already at their lowest — and theses small savings seem unlikely to sway consumers. Rather than enticing consumers with low costs (which, eventually, will be undercut or won’t be feasible in the long-term) it is much more effective to focus on maintaining the loyalty of existing customers.

One customer through the door is not the same as another: Loyal customers…

Facebook is facing investigations in the UK and US in the wake of the Cambridge Analytica data breach scandal. Facebook suffered a serious loss of trust, which has impacted businesses that use the platform to engage with customers and promote products using adverts.

Before CEO Mark Zuckerberg testified under oath to Congress; the company announced that 87 million users were affected — considerably more than the 50 million revealed after extensive investigative journalism uncovered this scandal.

Impact of the scandal

At the heart of this scandal, is the fact that a largely unvetted third-party app developer used seemingly harmless quizzes…

Competition is tougher than ever, for hospitality and retail brands. Consumer habits have changed, and discretionary spending is tight.

The recently announced £15 billion merger of Sainsbury’s and Asda, owned by US retail giant Walmart, is a clear indication how much the market is evolving. More competition than ever, makes it more of a challenge for brands to stand out.

Loyalty schemes can give retailers and restaurants an advantage. …

The hospitality sector is currently enjoying the highest level of Gross Value Added (GVA) growth compared to other sectors since the 2007 financial crisis.

With this high-growth, comes the challenge for restaurants in a crowded and competitive market of standing out from the crowd. Inflation, coupled with higher consumer debt has prompted customers to be more discerning in their shopping choices, and in a market saturated with choices, it can be difficult to draw consumers into picking your business.

Net Benefit: Value for Money

It can be helpful to consider why customers choose one brand over another.

Ultimately, consumers opt…

Are customer decisions ever rational?

Of course, they are. Every buying decision is rational… Right? It would be totally irrational to buy something based on emotion; the risk factor is too great.

Why Buying Isn’t Rational and What You Can Do About It? Stampfeet Loyalty

Well, that’s we like to tell ourselves. In truth, our emotions dictate everything we do. Including things we buy. And it’s that emotional connection that has the biggest impact on how well your brand/product/services perform.

People buy on emotion and justify with logic.

Customers come up with reasons to justify a choice so as not be seen as buying something purely on emotion.

In his article, The Myth…

Consumers love a bargain. Online stores have thrived thanks to their ability to offer lower prices than their brick-and-mortar counterparts. Discounts make perfect sense. Who doesn’t want to save money, right?

Once an American concept that British consumers didn’t indulge in, at least openly, discount codes have become all the rage. According to marketing agency, Browser Media, in 2014–15, four in five adults in the UK used a discount or voucher code (both online & offline).

The website, boasts over eight million registered users and partnerships with over 4,500 of the UK’s leading retail and restaurant brands. Consumers are…

We all remember a great meal when a restaurant gets things just right: the food, the drinks, the service.

We tell others about this experience.

More often than not, we share images and reviews on social media. Some people, especially younger customers, can’t even have a Starbucks without an Instagram filter and dozens of #hashtags.

Some people find this oversharing annoying; but, for food and beverage brands, user-generated content (UGC) is transforming social media and digital marketing. …

“If you build it, he will come.”

Field of Dreams (1989)

More commonly misquoted as, “If you build it, they will come.”

One of the most common assumptions when brands create or upgrade loyalty programs is that when you launch one, customers will start using it and will tell everyone they know. Unless you have an amazing program or fierce brand loyalty, generating an ROI and higher revenues from a loyalty program takes time and work.

Here are five mistakes to avoid if you want to ensure your loyalty program succeeds.

#1: Neglecting Your VIPs

Big spenders deserve to feel…


Customer loyalty and engagement solutions that increase retention rates and sales.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store