Nov 2, 2018Viva Italia Group Launches A Card-Linked Loyalty Programme, Powered by StampfeetViva Italia Group, with dozens of restaurants across Scotland, is launching a card-linked loyalty programme, making it easier for customers to earn points and rewards when they’re dining out. Retailers and restaurants have had a difficult time in recent years. Even casual dining is not immune to consumers spending less…Cardlinking2 min readCardlinking2 min read
Oct 8, 2018First UK Card-Linked High Street Loyalty Programme Launches, Powered by StampfeetIt has been a difficult few years for British high street retailers, independent shops, cafes and leisure centres. In 2017, over 6,000 stores closed across the country and big brands, such as House of Fraser and Toys R Us have struggled, or closed. …Loyalty3 min readLoyalty3 min read
Jul 6, 20187 Ways To Enhance Customer Loyalty in Casual Dining RestaurantsWhen customers are spoilt for choice, how can casual dining and franchise restaurants attract customers and maintain their loyalty? The casual dining sector is constrained by low profit margins, meaning that cutting prices would have to shave pennies from those already at their lowest — and theses small savings seem…Loyalty4 min readLoyalty4 min read
Jun 1, 2018Thoughts On Privacy And Customer Concerns After the Facebook Cambridge Analytica Data ScandalFacebook is facing investigations in the UK and US in the wake of the Cambridge Analytica data breach scandal. Facebook suffered a serious loss of trust, which has impacted businesses that use the platform to engage with customers and promote products using adverts. Before CEO Mark Zuckerberg testified under oath…Privacy3 min readPrivacy3 min read
May 3, 2018Introducing Our Card-Linking Loyalty Program: Generating Superior ResultsCompetition is tougher than ever, for hospitality and retail brands. Consumer habits have changed, and discretionary spending is tight. The recently announced £15 billion merger of Sainsbury’s and Asda, owned by US retail giant Walmart, is a clear indication how much the market is evolving. …Loyalty3 min readLoyalty3 min read
Mar 13, 2018How To Stand Out In A Competitive MarketThe hospitality sector is currently enjoying the highest level of Gross Value Added (GVA) growth compared to other sectors since the 2007 financial crisis. With this high-growth, comes the challenge for restaurants in a crowded and competitive market of standing out from the crowd. Inflation, coupled with higher consumer debt…Marketing4 min readMarketing4 min read
Jan 19, 2018Why Buying Isn’t Rational and What You Can Do About ItAre customer decisions ever rational? Of course, they are. Every buying decision is rational… Right? It would be totally irrational to buy something based on emotion; the risk factor is too great. Well, that’s we like to tell ourselves. In truth, our emotions dictate everything we do. Including things we…Marketing5 min readMarketing5 min read
Dec 7, 2017Discounts vs. Customer Experience: Which is Better for Loyalty?Consumers love a bargain. Online stores have thrived thanks to their ability to offer lower prices than their brick-and-mortar counterparts. Discounts make perfect sense. Who doesn’t want to save money, right? Once an American concept that British consumers didn’t indulge in, at least openly, discount codes have become all the…Retail5 min readRetail5 min read
Oct 18, 2017Boost Food and Beverage Sales With Engaging Social Media ContentWe all remember a great meal when a restaurant gets things just right: the food, the drinks, the service. We tell others about this experience. More often than not, we share images and reviews on social media. …Influencer Marketing4 min readInfluencer Marketing4 min read
Sep 20, 2017Five Mistakes Brands Make When Designing a Customer Loyalty Program“If you build it, he will come.” Field of Dreams (1989) More commonly misquoted as, “If you build it, they will come.” One of the most common assumptions when brands create or upgrade loyalty programs is that when you launch one, customers will start using it and will tell everyone…Loyalty4 min readLoyalty4 min read
