Introducing Our Card-Linking Loyalty Program: Generating Superior Results
Competition is tougher than ever, for hospitality and retail brands. Consumer habits have changed, and discretionary spending is tight.
The recently announced £15 billion merger of Sainsbury’s and Asda, owned by US retail giant Walmart, is a clear indication how much the market is evolving. More competition than ever, makes it more of a challenge for brands to stand out.
Loyalty schemes can give retailers and restaurants an advantage. Customers that are in loyalty programs spend more money — an average of 12–18% more per year — and 75% of consumers believe loyalty programs are an important part of their relationship with a brand.
However, traditional loyalty schemes are no longer generating the sort of returns companies need to justify the cost. A new approach is needed to give brands an advantage in a competitive market. A way of removing the friction altogether, therefore making it easier for customers and brands to benefit from these schemes.
Too much friction: Not enough ROI?
Brands have tried numerous ways and technology solutions to encourage customers to take part in loyalty schemes.
From simple paper stamp cards to plastic cards and apps, loyalty schemes come in numerous forms. And therein lies the problem. Every scheme is asking customers to remember one more thing, take an extra step, whether that means carrying a card that they might only use a few times a year, to downloading an app.
All of these methods work, to an extent. It’s only when purchases are not regular enough that people remember to carry a card, or download an app, that loyalty scheme use is neglected. It becomes expensive to run a scheme when the user experience involves too much friction for customers, which has a negative impact on the potential ROI from a loyalty program.
Introducing a solution: Card-Linking Loyalty Program
With the card-linking loyalty product, we have taken away the friction.
No need for membership cards, apps, or your customers to use anything other than a credit or debit card to earn points.
Our solution integrates with popular credit and debit card schemes which enables us to track your customers’ spending, drive customer loyalty and increase spending. All a customer needs to do is add card details to an online rewards account.
Direct integration with card schemes means you don’t need to worry about training staff, new systems, new devices, or any extra input at your end. Data flows directly from card schemes, which means multi-channel capabilities are quick and easy to set up.
Whether you are already running scheme and aren’t getting the results you need, or currently don’t and are reviewing providers, this gives you everything you need, with none of the friction. From boutique stores to those with high volume queues, customers can complete a purchase and earn points/rewards without them taking extra steps that prevent many from using reward cards. No matter where a customer spends money, they’ll earn points, whilst you receive the data to tailor marketing to spending habits and recent purchase.
With this data and our platform, you can increase opportunities to increase spending. Set promotional emails or push notifications that are tailored around user profile and loyalty status, with the goal of increasing usage and retention rates. Launch ‘bonus events’ for members when you are running offers, or send them something special on a birthday, or the anniversary of when they signed up.
Encourage higher levels of spending and retention, get in touch to find out more on our card-linking product.
