Standard Beagle

by Amanda White

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Why we chose Figma

It is important for companies to frequently reassess how they do things. One of the drawbacks of investing in new tools is the resources it takes to try out new software. Sometimes, a team may agree to try a new tool, but don’t necessarily take the time to learn. This can become a waste of valuable resources. There are risks associated with redefining a company-wide process. With the right strategy, the benefits outweigh the negatives.

At Standard Beagle, we knew our process could be improved. At the time, we weren’t sure which tool could help us do that. It was hard to justify the resources spent on learning new software. With that said, we took the risk to give Figma a try and haven’t looked back. …


by Lauren Boone

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Genesis framework site provides turnkey design and development services

Welcome to Fetch + Field

Recently I was given the opportunity to create my first website for a sub-brand Standard Beagle, called Fetch + Field. Fetch + Field was created out of the sudden and unexpected need for small, local businesses to shift from brick and mortar to the digital space without much digital support or experience. The brand creates out of the box support for these businesses to improve their websites, build an e-commerce platform, curate social media content or improve their security during these uncertain times.


by Cindy Brummer

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12 things I wish I knew when I was starting out as a UX designer

I’ve been thinking a lot lately about where I am in my career and where I want to go. Sometimes I think about the lessons I’ve learned and wish that I knew what I know now back then.

In all honesty, there was a time when I was too full of myself and self-important to consider advice from others. Especially if it seemed contrary to what I knew to be true. But maybe… just maybe… a designer just starting out on their journey will benefit from hearing about what I learned.

And so, designer, here is my letter to you. …


by Amanda White

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Why implementing the design thinking process in your workplace is important

It is important to implement design thinking in your work environment because it helps to simplify complex problems. By thinking like a designer, teams can learn to create human-centered solutions instead of solving problems based on assumptions. It helps to break down key issues, improves understanding, and minimizes risk. Think of design thinking as a methodology for creative problem-solving. As the image illustrates above, at the beginning of the process, the problem is a complicated mess. The design thinking methodology helps clarify the root issue, so the appropriate solution can be implemented.

What is design thinking?

Definition

If you put a group of 10 designers in a room and ask each of them to define design thinking, you will get 10 different answers. In my opinion, design thinking is a method to help solve complex problems with human-centered solutions that are innovative, resilient, and sustainable. …


by Cindy Brummer

How usable is your product?

I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy.

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Take Jira, for example, a cloud-based project management software from Atlassian. We use it to manage our projects. I like things about it: I like the reports and how I can track projects over time. I like all of the templates I can use to set up projects. …


by Amanda White

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Why is usability testing important?

How many times have you been to a website and thought, “Why can’t I find what I am looking for?”, or, “I really wish I could order online from this website instead of having to call in.” These are common and oftentimes frustrating issues we all experience when using a product. This is one reason why usability testing comes into play and why it is so critical to product success.

We should ultimately be designing for the end-user and not for ourselves as designers nor for what the client thinks the user wants. This is a mistake often made by many due to a lack of research, budget, or time. User experience design and usability testing have become increasingly important for the success of a website, application, or product because its design is based on actual user needs rather than assumptions. …


by Amanda White

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Tips for improving online communication

With many companies working remotely for the first time, companies are adjusting to learning how to remotely communicate.

For companies that have experience working with remote employees, this transition will probably go more smoothly. Still, there is always room to improve existing processes.

Remote work intensifies the need to ensure succinct and effective communication methods. You also need to decide which medium is appropriate for the conversation topic.

The problem with email

Remote communication can be a bit tricky because many non-verbal cues that are key to in-person communication are now absent. …


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Design Challenge

The Austin Symphony needed a website redesign. As the oldest performing arts group in Austin, this organization had a vision of being at the cutting edge of technology. They wanted to help their patrons accomplish tasks more easily and to more successfully attract their audience goers to their wide variety of performances, including masterworks, pops, community concerts, and education programs. Their old website, built-in Expression Engine, was about 15 years old and was not mobile responsive. We also needed to implement the new styling into Tessitura, the software that handled ticket sales.

Their patron feedback was that their current website is not easy to use. The primary considerations of this project were to improve access to ticket sales and reduce the friction for making donations. In our initial conversations with Austin Symphony, we also uncovered a series of needs related to the primary goals. …


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by Cindy Brummer

Learning how to use personas is key to effective UX design

The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the emotions of the people who are designing solutions.

And what’s really beautiful about the user persona is that it’s like a living document that the design team continues to refer back to throughout the life of a project.

That sounds really complex and complicated, so let’s break it down into it parts.

WHAT IS A USER PERSONA?

Think of it like a business card. …

About

Standard Beagle

User experience design consultancy: Providing UX Syrategy, UX Research, User Experience Design, and Iterative Development to our clients.

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