The Incredible Power Of Caring

Beginning in 1997, Bob Chapman, and Barry Wehmiller introduced a significantly different way towards what I call standard of trust leadership. This pioneering leadership approach generates incredible morale, stronger loyalty, greater innovation, and outstanding financial performance.

The business completely renounces the mistaken belief that employees are simply assets, to be moved around, “managed” with carrots and sticks, or jettisoned at will. The company Barry-Wehmiller, displays this relationship capital reality that every single person matters, just as in a family. It’s not a trite phrase on a mission statement; it is the foundation of the company’s success.

During challenging times a family pulls itself together, makes sacrifices together, and sustains short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the children. That’s the relationship capital culture Barry-Wehmiller manifested when the Great Recession caused revenue to plummet for over a year. As opposed to wholesale layoffs, they discovered creative and caring ways to reduce expenses, such as asking team members to take a month of unpaid leave. As a consequence, Barry-Wehmiller came out of the recession with higher employee relationship capital and morale than ever before.

It is normal to be distrustful when you first learn about Barry-Wehmiller. Every time it purchases a firm whose team members have experienced more traditional autocratic management practices, the new team members are distrustful as well. But they soon discover what it’s like to work at an extraordinary firm where the goal is for everyone to feel trusted and cared for…and where it’s expected that they will account for that trust by caring for each other and putting the common good first.

The goal is for everyone to feel trusted and cared for — and where it’s expected that they will justify that trust by caring for each other and putting the common good first

Bob Chapman and co-author Raj Sisodia demonstrate how any organization can commit to this approach, rejecting the disturbing outcomes of continuing layoffs, dehumanizing rules, and hyper-competitive cultures. Once you discontinue managing people like functions or costs, disengaged employees start to contribute their strengths and talents toward a collective future. Uninspired employees discontinue believing that their jobs have no significance.

Discouraged employees discontinue taking their bad days out on their spouses and kids. And everyone discontinues counting down the minutes until it’s time to go home. This book is a written account of Chapman’s journey to discover his authentic calling, going behind the curtain as his team confronts real-world challenges with caring, empathy, and inspiration. It also supplies clear actions to transform your own organizational culture and make it extraordinarily prosperous, in every imagined way possible. As the authors state it:

Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them.”things were different. Listen to them. Everybody matters. Show them.


I have walked the relationship capital journey by establishing the Standard of Trust Group to practice Character, Competency, Good Intent, and Proactivity that benefits not only toward customers but with fellow team members whether they be employees or partners. This is what standard of trust leadership is all about. Co-authors Bob Chapman and Raj Sisodia inspire us all with real-world examples by which we can transform our business cultures through purpose that inspires high performance, but most significantly by caring because everybody matters. Is your business benefiting from the incredible power of caring?

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