We’re All Competing With Our Credibility
Whether you are a solopreneur, professional, small business owner, or an executive business leader of a global corporation, you compete in a hyperconnected global marketplace. The rate at which information technology deployment in areas such as broadband internet access or ever more powerful mobile devices has played a tremendous role in the changing the competitive rules by which success and failure are determined across all industries.
The speed at which a product or service innovation can be created and implemented today through digital disruption is mind-numbing. Your ability to compete as a solopreneur, small business, or large corporation will be largely determined by how effectively you leverage Relationship Capitalism and the latest information technology (software-as-a-service. mobile and analytics).
As we visualize the future, it is important to see where we have been. We have moved from an agrarian society thru the industrial age to the information age over the last 100 years. We have now entered the “Relationship Capital Economy”.
Much of the power that businesses have had in controlling the promotion and communication of their products and services has been transformed by the internet and related technologies. The power of connected customers, partners, and industry thought leaders and their perceptions of you, your products and services now determine your success or failure. It is too important to ignore anymore. Small business entrepreneurs and solopreneurs must adapt their business models to this reality or see more trusted, agile, and collaborative businesses take away their customers and clients. It could be a slow loss of market share or sudden and swift loss in demand.
Relationship Capital is Your Greatest Business Asset Today
The business case is being made in our hyperconnected and morally interdependent global economy that a new currency has emerged known as Relationship Capital or “RC”. To stand out from the crowd, RC will be sought after by solopreneurs, small businesses, large corporations, and non-profits. Since we are competing in a global marketplace, whether you are a local one-man or one-woman business in a suburb of Mumbai India, a small software business in Omaha Nebraska or a global firm in Forbes Top 100 global firms list, our reputation moves at the speed of digital and social networks. Building trust and earning Relationship Capital (RC) with your relationships is a long-term differentiator for sustaining growth and profitability in an increasingly commoditized business world.
The Way Forward with Peer SaaS
Peer SaaS is a p2p commitment management and recognition platform that allows:
- Commitment Management — Request and make commitments to your connections (customers, partners, etc).
- Gamification — Earn social recognition displayed on your Peer SaaS profile (badges, leaderboards, achievements, and points etc.).
- Appreciate Peers — Share this gratitude with your social networks.
- Credibility Reliability Index or CRI — Track the current state of your professional credibility with the CRI.
Today, you must think and collaborate both locally and globally. In the months ahead I will be posting articles on how solopreneurs and small to medium business teams can leverage Peer SaaS to stand out from the competition in an increasingly commoditized world. Make a difference to your relationships and your business by requesting and making commitments to your customers, peers, and partners. Collaborate, co-create innovation, execute faster and build verifiable endorsements/references by earning social recognition and building credibility.
Whether a workgroup, professional, or solopreneur, building credibility will help you stand out. Make a difference to your relationships and to your business success by requesting and making commitments to your customers, peers, and partners. Collaborate, co-create innovation, execute faster and build verifiable endorsements/references by earning relationship capital points and building professional credibility is critical to sustaining business success today. How we connect, collaborate, engender trust, keep promises, deepen loyalty, and earn relationship capital is now the source of competitive advantage for the solopreneur and for the small business.