Welcome To The State Of Independence
Leveraging your skills and talents when you are a one-man-band or one-woman-band is the hardest challenge for any Solopreneur. So, why don’t more independents collaborate? It would enhance their value proposition to clients, spread their daily commitments around, and increase the potential to get new and different kinds of work. Nevertheless, “I do it all by myself,” is the national anthem I hear from many of the independent consultants. Don’t go it alone. Connect, collaborate, engender trust, and earn relationship capital with your partners and clients.
Running your own business. It’s deeply rewarding, creative and exciting. And it’s never-ending work, sometimes without access to a team of good thinkers to help you figure out next steps. You’ve gotten your business off the ground, you’re busy — maybe a little too busy — and you sense there’s a next step to take. But which way should you go? How do you find the time and help you need to figure it out?
Why People Go Solo
Research from MBO Partners for the 5th consecutive year, show well over half of Full-Time Independents state they chose to be independent and are very satisfied with their style of work. The truth that independent workers actively take this journey by choice and not be an accident is a very clear finding from their research. “Only 9% said they were doing independent work for reasons beyond their control, like downsizing, layoffs, or illness. That’s down significantly from the 15% who reported such motivating factors in 2011 when the economy was still beginning to heal. Nearly 6 in 10 (58%) report that independent work was their choice completely, with another 32% saying that personal choice played a significant part in the decision to work solo.”
Independents told MBO Partners that their career choices stem from an impulse to have greater freedom, flexibility, and purpose. Regardless of the precise wording they use, the impulse speaks to a desire to have greater control over their lives and careers.
This year, the top four reasons individuals cited most frequently as factors for working independently were:
-the ability to control my own schedule (61%)
-more flexibility (58%)
-like being my own boss (54%)
-the ability to do what I love (48%)
Solopreneurs thrive by building p2p relationships
Building relationship capital and trust with your customers and partners begin and end by doing what you promise especially in this interconnected and morally interdependent business world. Up to now, it has been safer for solopreneurs not to participate in social media with their stakeholders because of the perception that it was riskier to say something or share something that would potentially upset a customer.
It is now becoming riskier for solopreneurs or small businesses not to engage online with their social network and stakeholders. No online engagement means you are invisible which will have a negative effect on your reputation, credibility, and influence. Stephen M.R. Covey, says, “Relationship trust is all about behavior … consistent behavior.” This is important online or off.
Introducing Peer SaaS
In late 2016, the Standard of Trust, A Relationship Capital Benefit Corporation launched Peer SaaS or PE-ER, “Performing Excellence-Engaging Recognition”, a we application designed to capture, account, recognize and reward peer-to-peer commitment. Peer SaaS helps build greater engagement and collaboration with workers, customers, and partners.
As an independent worker, we hope you will give Peer SaaS a try. Your time is a finite resource and PE-ER can provide you a way for your customers and partners to reward your kept-commitments with relationship capital cred. How we connect, collaborate, engender trust, deepen loyalty, and earn relationship capital is the long-term source of competitive advantage in our digital and social world.