John ElbingNo better time to choose the life that makes you happyYou are between 50 and 60. You have a successful career. But something is not right.May 10, 2022May 10, 2022
John ElbingNon-fiction book title: a promise to someoneI’m working on a book and am (mistakingly) obsessing about the title before it’s written…Apr 27, 2022Apr 27, 2022
John ElbingYou used to love the idea of retirement, but now that it’s getting closer…I’ve met a number of people who, past 55, develop a growing anxiety about the next stages of their life.Apr 11, 2022Apr 11, 2022
John ElbingJobs-To-Be-Done: one of the methods / frameworks I like and use to understand customersJobs-to-be-done is a powerful framework to help you understand your customer, starting with what they want to accomplish.Mar 30, 2022Mar 30, 2022
John ElbingMy first painful understanding of the importance of the other person’s standpointI didn’t get fired.Mar 15, 2022Mar 15, 2022
John ElbingMy new favourite word: backcastingIn the (very) short book “The Power of a Point of View” by Category Pirates, the authors insist on the power of being “different” over…Mar 12, 2022Mar 12, 2022
John ElbingI read a lot. Why I give (almost) only five stars.Most people seem to rate based on something like 5* = Mind-blowingMar 11, 2022Mar 11, 2022
John ElbingBuilding motivation for an ambitious project: writing a bookIn 2022, I am going to write a book. I will become an author. Happy with that decision, I just needed to know about what, and how.Mar 8, 2022Mar 8, 2022
John ElbingIn marketing, “everybody” is nobody. We learned it the hard way.Luisa and I met over our appreciation for the book “Designing your life”.Mar 7, 2022Mar 7, 2022
John ElbingI have a growth mindset… sometimes. Do you self-sabotage too?Early in my career, I was bad at speaking in public. Really bad.Feb 28, 20221Feb 28, 20221