Podcasts and Videos

Originally published on July 7, 2017

41st in a series of 50 Knowledge Management Components (Slides 52–53 in KM 102)

Podcasts: recorded broadcasts that can be listened to online, or downloaded manually or automatically through syndication and then listened to on mobile devices at the listener’s convenience

Podcasts are available on demand or by subscription. Use podcasts for those who prefer audio, like to listen while performing other tasks, or who are not usually connected to the network and subscribe for automatic downloads of the broadcasts through syndication.

Videos: video recordings or live telecasts that be viewed online or downloaded for later viewing on mobile devices

Videos are available on demand or by subscription. Use videos for those who prefer video, when there is important visual content, or for instructing or explaining.

Podcasting, vodcasting (video podcasting), and vlogging (video blogging) are excellent ways to reach an audience that is young, mobile, and prefers listening or viewing to reading. Recording a podcast or video is inexpensive, easy, and fast. Interviews can be recorded over phone lines, using a VoIP (Voice over Internet Protocol), or using a web video tool such as Microsoft Skype or Google Hangout.

Podcasts can be delivered through several channels. An audio file in MP3 format can be posted for online listening. Syndicated subscriptions can be offered to allow automatic downloading to mobile devices. Transcripts can be posted for those who prefer reading to listening.

Many people enjoy the flexibility of being able to listen to podcasts while driving, flying, walking, running, exercising, or engaging in some other activity. The fact that through an RSS subscription a podcast can be automatically delivered without the need for a user to visit a web site and take action makes it easy to keep up with a podcast series.

Use Cases

  1. Social Software — enable user podcasting, vodcasting, vlogging, and video channels as part of enterprise social software
  2. Syndication — use RSS feeds for podcast subscriptions and video channels for video subscriptions
  3. Aggregation — collect all podcasts and videos in one place
  4. Knowledge Management Training and E-learning — videos can be helpful in showing how a process is actually performed, and can be delivered through standard e-learning systems
  5. Repositories and Knowledge Bases — include recorded interviews and video explanations along with traditional documents
  6. Web/Video/Audio Conferencing — can be recorded as a source of content for podcasts and videos, and videos can be used as one content source during web or video conferences
  7. Storytelling — stories can be captured on podcasts and videos and then listened to or viewed repeatedly. Use storytelling in podcasts and videos to ignite action, implement new ideas, communicate who you are, instill organizational values, foster collaboration, and share knowledge. It’s an excellent way for users to share their knowledge verbally (and visually, in the case of videos) without the need to write anything down, submit any documents, or enter any data in forms. The recording and transcript provide explicit instances of the tacit knowledge, and can be reused later.
  8. Change Management — recorded messages, explanations, and training can be used as part of the management of change
  9. Knowledge Capture Process — supplement capture of documents with audio and video
  10. Knowledge Reuse Process — use videos to enhance reuse by showing and telling what and how to reuse
  11. Lessons Learned and Proven Practices — captured as video and audio, showing and telling the story of how to apply lessons learned and proven practices will be easier to replicate than if they are in a written document. If you get teams to discuss lessons learned, proven practices, and success stories on podcasts and videos, the knowledge will be more effectively shared than if the same information was written down and submitted to a database. Look for ways to get people to talk about and demonstrate what they know, and others will be able to take advantage. A regular podcast series or video channel with a brand name, logo, web site, theme music, and host can be a very effective element in a KM program.
  12. Knowledge Management Methodologies — in addition to documenting methods and techniques, interview experts and make audio and video recordings available to better explain and show how to perform these
  13. Knowledge Management Communications — as part of a communications plan, podcasts and videos can be used to introduce a KM program, keep users updated on progress, and demonstrate ongoing management commitment. Produce interviews with the senior executive, KM team members, and satisfied users to help promote and maintain awareness.
  14. Knowledge Management Documentation and KM User Assistance/Knowledge Help Desk — create a library of videos showing how to use KM processes and tools, sharing success stories, and providing examples of each KM component used in the KM program
  15. Communities of Practice — produce monthly podcasts featuring interviews with thought leaders; record community calls; conduct video interviews with members at community meetings

Examples

1a. HP Podcasts

1b. HP Videos

2a. Deloitte Podcasts

2b. Deloitte Videos

3. Podcasts

  1. Edwin Morris: Because You Need to Know
  2. Paul Woods: Yaminade Podcast
  3. Chris Coleman: Collaboration Pizza
  4. Dan Keldsen: Reinvention Prevention

4. Videos

Resources

  1. Web/Video/Audio Conferencing
  2. Creating a Podcast by Fred Bals
  3. LinkedIn Topics: Podcasting — Vlogging — Video
  4. SlideShare: Podcast — Vlogging — Video
  5. Podcasting Tools
  6. Podcasting by Common Craft
  7. Learn How To Podcast by Cliff J. Ravenscraft
  8. How to Start Your Own Podcast by Patrick Allan
  9. The Audacity to Podcast
  10. How to Start a Podcast: Step by Step by Matthew McLean
  11. How to Start a Podcast: The Ultimate Step by Step Podcasting Guide by Corey Ferreira
  12. Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts by Kevan Lee
  13. Why Do Animated Videos Work? by Lee LeFever
  14. Video Editing by Common Craft
  15. How to create and distribute an instructional screencast video for free by Alex Castle
  16. 3 Easy Methods to Create eLearning Videos by Sandi Lin
  17. How to create a semi-professional instructional video for under $50 by Shane Labs
  18. Internal video: When and where employees want it by Russell Working
  19. Mary Abraham: Microsoft’s 7 Essential E2.0 Truths — Middle-Earth Communication Methods
  20. APQC: Video Content in the Enterprise: Drivers of Content Management Effectiveness — Using Video on Demand and Ask an Expert to Identify and Develop Experts by Terry Bourgeois
  21. Shawn Callahan: Podcasting is taking off but when will it make it into organisations? — Posts about video
  22. Nancy Dixon: African Rice Center developed a video using a participatory method called Zooming-in and Zooming-out — Rethinking Webinars: Lessons From Two Great Webinars
  23. Five Trends in Enterprise Video by Tom Wilde
  24. Video Topic by Patrick Lambe
  25. Nick Milton: The Video Issue — Video Topic — Recording knowledge transfer: don’t use bullet points!
  26. Using audio and video on the intranet by Alex Manchester
  27. James Robertson: Give staff a voice with user-generated video — Use video to connect and engage the enterprise — Video marketing of the intranet
  28. Intranet launch videos by Catherine Grenfell
  29. Creating high quality intranet videos at the Forest Products Commission by Michael Harris
  30. Euan Semple: Podcast posts- Video posts
  31. SIKM Leaders Community Discussions: Podcasts — Video Capture of Lessons Learned
  32. Luis Suarez: Podcast posts — Video Posts — Are You Ready to Vlog?
  33. David Weinberger: Podcast posts — Video Posts — The virtue and vice of audio
  34. Not every podcast is a symphony, not every vlog would do well at Sundance by Andreas Kluth
  35. What’s the Difference Between Podcasting and Vlogging? by Jessica Knapp

Books

  1. Podcasts and Webcasts
  2. Podcast and Video
  3. Podcasting
  4. Podcasts
  5. Vlogging