Threaded Discussions and Enterprise Social Networks (ESNs)

Originally published on May 16, 2017

34th in a series of 50 Knowledge Management Components (Slide 45 in KM 102)

Threaded discussions: tools for carrying on discussions among subscribers on a specific subject, including online and email posts and replies, searchable archives, and discussions grouped by threads to show the complete history on each topic

Threaded discussions (previously known as bulletin boards, listservs, newsgroups, message boards, discussion boards, online discussions, and forums), have now become the core functionality of enterprise social networks (ESNs). An enterprise social network (previously called a microblog) is an internal, private social networking platform used for communications and collaboration within an organization. ESNs connect people across organizational boundaries, make it easy to share status updates, provide employee profiles for learning about and finding colleagues, and enable private, secure threaded discussions. The key use cases for ESNs are sharing information, asking questions, finding resources, answering questions, recognizing colleagues, informing about activities, and suggesting ideas.

Many of the tools listed in Team Spaces also provide threaded discussion capability. In the past, bulletin board applications such as UBB.threads were frequently used, because they could be obtained inexpensively, installed, and integrated with the intranet and other collaboration tools. But now, Enterprise Social Networks (ESNs) are the more common solution.

Threaded discussions provide benefits to their subscribers and to the organization. They enable subscribers to learn from other members; share new ideas, lessons learned, proven practices, insights, and practical suggestions; reuse solutions through asking and answering questions, applying shared insights, and retrieving posted material; collaborate through conversations and interactions; and innovate through brainstorming, building on each other’s ideas, and keeping informed on emerging developments.

The organization benefits by having a reliable place where people with questions and problems can be directed to get answers and solutions, a searchable archive of the discussions, and a way for people to learn about their specialty and to develop in it. The broader the membership in a threaded discussion, the greater the benefit to the organization. This is due to having the widest possible range of perspectives, the greatest possible number of people to answer questions and solve problems, and greater leverage of all knowledge shared.

Providing a way for questions to be asked and answers to be supplied is a key function of threaded discussions. Subscribers post questions such as “has anyone done this before?”, “does anyone know how to do this?”, and “where can I find this?”, and other subscribers respond with answers, suggestions, and pointers to more information.

Another use of threaded discussions is sharing insights, techniques, and innovations with community members. Posting a tip on how a problem was solved, a customer was helped, or a breakthrough was achieved allows many others to reuse that knowledge in other contexts.

When used in conjunction with community events, repository contributions, and published articles, threaded discussions allow communities to reflect on the events, provide feedback on the contributions, and debate ideas in the articles. This extends the useful life of events, publicizes submitted content, and stimulates the lively exchange of ideas.

Email is the killer application for communications, and threaded discussions are the killer application for communities. There is a connection between these two applications: threaded discussion tools need to allow for reading and posting entirely by email. When selecting or implementing such a tool, be sure that full email functionality is provided so that subscribers will not have to visit an online site in order to participate in discussions. Allowing users to choose between email or online interaction is valuable; both options should be provided. See Email is the Holy Grail for Threaded Discussions.

Threaded discussions have advantages over ordinary email with distribution lists. Here are some of the ways:

  1. Users can typically choose to collaborate using ESNs in one of three ways: online, entirely by email, or with mobile apps. This provides flexibility and accommodates personal preferences.
  2. Discussions are maintained in threads and can be more easily found and read.
  3. Threaded discussions can be searched from the specific platform or from enterprise search.
  4. When integrated with a KM recognition program, points can be automatically awarded for posts and replies to encourage participation.
  5. The user experience is greatly improved by actively managing ESN groups to weed out dead ones, help community managers successfully build new ones, and avoid redundancy and topics which are too narrow or restrictive.

If your organization has people who don’t all speak the same language, you may wish to implement threaded discussions in varying local languages. If English is the organization’s main language, then for topics of worldwide interest, ensure that at least one subscriber who speaks English well is assigned to subscribe to the corresponding English language discussion. Then, if something important is discussed in the English version, the assigned translator can relay this to the local language version, and vice versa.

There are guidelines for threaded discussions to keep them operating effectively. Here are three typical problems in how people post to threaded discussions along with recommended solutions.

  1. Many people may be reluctant to post to a discussion. For details, see Why won’t people ask questions in the open? and Open the gates and tear down the walls; moving from “need to know” to “need to share”.
  2. Some subscribers reply to posts or digests without deleting the original text. When replying to a post, include just the text you wish to quote in response, and delete the rest. This will prevent the discussion from being cluttered with redundant text, and will make it easy to distinguish between new and old posts.
  3. Other subscribers send messages intended for one person to the whole list, or send messages to a few people which should be sent to the whole list. If you are replying to one member with a message intended just for them, do it in a separate email directed to that person only. Conversely, if you have a question or comment of general applicability, don’t send it to a small subset of the members. Post it to the threaded discussion so that all can learn from it and respond to it.

Platforms

1. Public Discussion Groups

2. Private Enterprise Social Networks

Resources

  1. Posts about Enterprise Social Networks
  2. Community of Practice Tools: e-SCENT-ials
  3. Enterprise Social Networks: Vision, Benefits, and Principles
  4. ESN Tradeoffs
  5. Enterprise Social Network (ESN) Vendor Requirements
  6. Useful ESN analytics
  7. Yammer Metrics
  8. How to govern enterprise social network groups
  9. Types of Enterprise Social Network Groups
  10. How leaders can improve internal communications using an ESN
  11. 8 reasons for working out loud and narrating your work
  12. 90–9–1 Rule of Thumb: Fact or Fiction?
  13. What are the biggest advantages and disadvantages of Yammer and Slack?
  14. 75 Articles on Yammer, Slack, Workplace, Collaboration, Communities, and ESNs
  15. LinkedIn Topic
  16. SlideShare
  17. CMSWire — ESN — Enterprise Social Network
  18. Real Story Group
  19. SIKM Discussion Threads
  20. Enhancing Knowledge Flows with ESN by Gordon Vala-Webb
  21. Jeff Ross
  22. Harold Jarche
  23. What We Know About Making Enterprise Social Networks Successful Today by Dion Hinchcliffe
  24. How Healthy is your Enterprise Social Network? by Laurence Lock Lee
  25. Are On-line Discussion Forums Conversations? by Nancy Dixon
  26. How email plays a key role in Knowledge Management by Nick Milton
  27. Enterprise Social Networks — Case Studies by Matt Moore and Kelly Tall
  28. Deploying microblogging in organisations by Catherine Grenfell
  29. Selecting enterprise social network software by Alex Manchester
  30. Someone has to care by Euan Semple
  31. Facebook: the Starbucks of social networking? by Dave Snowden
  32. Enterprise Social Networking Tips by Luis Suarez
  33. 5 Key Approaches to Overcome Barriers and Ensure Success with Enterprise Social by Sue Hanley

Books

  1. Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
  2. The 2018–2023 World Outlook for Enterprise Social Networking (ESN) by Icon Group International
  3. Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards by Patrick O’Keefe
  4. Mastering Online Discussion Board Facilitation by Terrie Wessel
  5. Digital Habitats: Stewarding Technology for Communities by Etienne Wenger, Nancy White, and John D. Smith
  6. Enterprise Social Network Adoption in 5 Steps: A practical guide to combining Systems of Record with Systems of Engagements with IBM Connections by Alan Hamilton
  7. Develop on Yammer: Social Integration for Modern Business Applications by Pathik Rawal and Pryank Rohilla
  8. Yammer Starter: A concise, enjoyable look at using Yammer, the secure, fun-to-use private social network for your company, now from Microsoft by Ralph Roberts