Matt MacInnis

Founder and CEO of Inkling


Our “No Assholes” Rule

Know your company’s values and hire for them exclusively.


At Inkling, we have a “no assholes” rule. It’s a broad idea, but people here know what it generally means. It’s a subjective test of values that you have to pass in our interview process, and if you don’t pass, you can’t work here. The “no assholes” rule has helped shape Inkling’s…


The Oil and Water of Startups and MBAs

On the pain of joining a company before it’s ready


Ask any group of soon-to-have-MBAs what they plan to do after…


The Certainty Paradox

Clarity and certainty go hand-in-hand, but being assertive and wrong is often better than taking time to ensure you’re right.


The First Cut is the Deepest

Sometimes it’s critical to fire someone from a small team, and when you do, the company will survive.

Publications edited by Matt MacInnis

My perspective on building companies with a reasoned approach: managing your psychology and improving your decisions as an early-stage CEO.


Seeking Professional Help

Even the world’s most frugal CEOs need an assistant, early.


As a first-time CEO, I made a mistake that many other CEOs have also told…


Our “No Assholes” Rule

Know your company’s values and hire for them exclusively.


At Inkling, we have a “no assholes” rule. It’s a broad idea, but people here know what it generally means. It’s a subjective test of values that you have to pass in our interview process, and if you don’t pass, you can’t work here. The “no assholes” rule has helped shape Inkling’s…


Fog Banks

Managing your way through existential uncertainty


CEOs are expected to be in control of their companies. To employees and other observers, they generally appear to know what they’re doing, and for the most part, they actually do.

But almost every CEO I know has felt just the opposite: he shows up to work, and he realizes that he has no…