The Starship AgencyMelbourne Food RecsAustralia’s Good Food Guide’s Awards just came out for 2020, sparking off the usual round of amusement and drama. Arguing about food is a…Oct 15, 2019Oct 15, 2019
The Starship AgencyDisruption and BrandsWhen James Monsees and Adam Bowen were studying product design in Stanford University, they became friends during the smoke breaks. Their…Oct 1, 2019Oct 1, 2019
The Starship AgencyBrand ExperimentationIn this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging…Sep 26, 2019Sep 26, 2019
The Starship AgencyApps and AdvertisingIt’s Tuesday afternoon in the office. There’s a disbelieving exclamation from the creative department: “Jeremy Renner had an app?”Sep 26, 2019Sep 26, 2019
The Starship AgencyThe Fake News PlagueIn the lead up to the trash fire that was the 2016 US elections, there was a rash of conspiracy theories about the Democrats and Hillary…Sep 23, 2019Sep 23, 2019
The Starship AgencyThe Disney MonopolyWhen I first played Kingdom Hearts, I was still in uni. I wasn’t expecting much. It’s a game where you play a kid with huge shoes, big…Sep 10, 2019Sep 10, 2019
The Starship AgencyDoes Anyone Still Watch Television?I stopped watching free-to-air TV long before Netflix even became a thing. It wasn’t just the ads. Other than Masterchef Australia, of…Aug 27, 2019Aug 27, 2019
The Starship AgencyBuilding Your Brand QuicklyRecently, a UK leggings brand called Kukubird gained some notoriety over the local news/internet in Singapore. If you’ve ever lived in…Aug 27, 2019Aug 27, 2019
The Starship AgencyRacist Branding and Sushi PizzaWhen I sat down for lunch in one of Melbourne’s most popular fusion restaurants and saw Engrish in its branding, it felt like a kick in…Aug 21, 2019Aug 21, 2019
The Starship AgencySmall Budget MarketingI’m in my mid-30s, which means I’m a millennial. Before I buy any product, I look up reviews. Competing brands. Lists such as ‘Best…Aug 21, 2019Aug 21, 2019