Are You Getting the Most Out of Your Editorial Calendar

CoSchedule is a WordPress editorial calendar designed for social scheduling and content marketing. It allows social and content marketers to schedule social media posts, blog posts, and team tasks either on the web app or from within WordPress. This gives marketers the control they need to consolidate their marketing tools and content strategy.

The editorial calendar was first created when its developers had several spreadsheets and to-do lists but failed to publish sufficient productive work regularly, similar to what website owners and content marketers face on a daily basis.

However, the difference is that the developers were so frustrated by the problem they had to come up with a viable solution.

They designed a tool that social and content marketers can use to plan, create, save, publish and share their ideas with the rest of the world.

And that’s how CoSchedule was created.

Main Features of CoSchedule

CoSchedule is a one-of-a-kind editorial calendar. It comes with various powerful features, which, unlike many generic editorial calendars in the market, are distinct.

1. Marketing Editorial Calendar

CoSchedule is a beautifully designed marketing calendar with drag and drop abilities for practical use.

It allows everything to be accessed from a single localized location. This eliminates the need to open several programs simultaneously, log into many accounts and even lose track of finished jobs or tasks.

It give content marketers the ability to plan, publish and market all the content on their websites directly from their WordPress dashboard.

The marketing calendar enables marketers to:

  • Create content in Evernote, WordPress, the custom editor in CoSchedule or Google Docs to directly upload it into the calendar allowing publishing and sharing of the content.
  • Develop smooth workflows for teams, with sections for comments to facilitate communication.
  • Drag and alter publishing dates with ease and add new projects through clicks. Since CoSchedule changes deadlines automatically, there is no need for manual rescheduling.

2. Social Media Calendar

CoSchedule allows website owners and content marketers to share their content on various social platforms like Twitter, Facebook, Pinterest, LinkedIn and Google+.

The availability of links to various social sites on the same calendar eliminates the need to log into several accounts to make separate posts on each platform.

As a result, this feature also helps save time.

3. Workflow in Team Projects

Lack of streamlined communication between team members can result in missed deadlines, endless strings of email and inconsistent content publishing.

However, the all-in-one CoSchedule tool assigns tasks to team members (like project notes), transmits automatic email notifications to publish content and sets deadlines.

It’s also easy to navigate around the calendar. Task assignment is done from the ‘My Tasks’ menu on the dashboard; assigned duties are visible the moment a marketer logs in. The ‘My Upcoming Posts and Content’ section on the dashboard allows marketers to view the content yet to be published.

Therefore, in matters regarding content publishing, business or website owners and marketers now have an easy way to evaluate what needs to be worked on.

4. Headline Analyzer

What actually drives traffic to business websites and blogs are headlines of blog posts, social media posts, and even email subject lines. Creating a killer headline is a perfect way of engaging the audience for increased readership and social shares.

The headline analyzer is designed to help evaluate and rate headlines for strength before publishing the content. The headline is rated based on its power, emotional effect and whether it is common or uncommon.

Furthermore, marketers can look for email subject lines and optimal character length for Google SERPs. It is also possible to see how the headlines will be viewed by business prospects through a live preview.

5. Integrations

CoSchedule also allows business owners and content marketers to integrate it with other tools, softwares or even programs utilized in the process of creating content. This means users of the editorial calendar do not just have access to the plugin’s specific features, but also have the flexibility to enable various content creation tools to be integrated.

WordPress, Chrome Extension, Evernote and Google Docs, Google Calendar, Buffer, Bitly.com and Google Analytics are some of the tools that can be easily integrated with the editorial calendar software.

Pricing, Support and Documentation

CoSchedule comes with a free trial that lasts 14 days for complete access. In case a content marketer needs more time to test how the editorial calendar works with his/her content marketing strategy, 7 more free days can be allocated.

There are three major plans, namely: solo standard, marketing and operation, costing $15, $30 and $60 dollars, respectively.

The solo standard plan helps marketers get organized, whereas solo marketing saves time and solo automation enables smarter working. All three plans allow only a single user with 5, 10 and 25 social media platforms, in that order.

CoSchedule comes with an in-depth documentation with several articles covering integrations, social media publishing, working in a team, troubleshooting, accounts and billing, and a library of videos. The calendar’s dashboard section features a built-in Help Section.

The CoSchedule dashboard also features seven video master courses to help content marketers create efficient strategy for content marketing.

The Benefits of CoSchedule Over Similar Solutions in the Market

Some of the major benefits of CoSchedule over its competitors include the following:

  • It allows marketers to develop blog or website and social media content using the drag and drop editorial calendar, simultaneously.
  • It allows marketers to promote new blog posts through social platforms and re-share previously posted popular content.
  • It allows business owners and content marketers to view performances through the analytics feature. They also get to improve each future post by getting to know what works and what doesn’t.
  • It is a standard stand-alone or connected tool to link to WordPress.
  • Communication between team members is facilitated by a collaborative platform.

Conclusion

CoSchedule, in conclusion, is an exhaustive plugin editorial calendar for use with WordPress. It integrates with various tools, enabling content marketers to plan, publish, and promote their content from a single convenient place.

A good editorial calendar is easy to use, allows for organization and is visually appealing. It is these benefits, together with those mentioned above, that make CoSchedule different from its competitors.

It is the solution content marketers and website owners need to pin down their strategy for promoting content and keeping it on track.

Content marketers can never go wrong with this editorial calendar for all their content publishing needs.

CoSchedule Integration with Start A Fire through Chrome Extension

CoSchedule is now integrated with Start A Fire through the Chrome extension. The editorial calendar is activated within the extension for an automatic replacement of your link with a new link with your badge.

For content and social marketers to integrate and plan their content for maximum results, they need to join Start A Fire and begin recommending content within links to share using CoSchedule. The users of the editorial calendar can install the Chrome extension, open a page of valuable options and activate the integration of the calendar within the Chrome extension.

If you’ve previously used this editorial calendar, let us know what you think about it and what makes it beneficial. Contact Start A Fire today for all your content marketing needs.


Originally published at blog.startafire.com on July 27, 2016.