The vast majority of today’s mystery shoppers are middle-aged homemakers. Store managers encounter a mess of paperwork and shopper fraud. Prices are high, pay is low, and the industry is essentially stuck in the last century. At the same time, countless millennials work for services like Uber, but have never considered mystery shopping as an alternative, and potentially more lucrative, side job.
While most industries have long since gone digital, old-school mystery shopping agencies often have shoppers toting along pen and paper to take notes. Even those companies which have begrudgingly entered the twenty-first century still require a laptop to record data instead of one’s mobile device.
Likewise, store managers face numerous challenges, such as a slow and cumbersome onboarding processes, which means it takes weeks to get a mystery shopper in your store and generating useful data.
Enter Bino, a VC-backed mystery shopper service providing shoppers with a convenient all-in-one app to collect data, while simultaneously giving stores a powerful AI scheduling system to make sure the job gets done well. Bino graduated from Starta Accelerator, New York based program back in May 2017.
Having recently closed out a $700K seed round, the team has seen explosive month-over-month revenue growth as of late, with roughly a 530% increase from August to October 2017. Participation of New York area businesses has also continued its steady climb, with more than one hundred paying business clients so far, and over 2,500 mystery shoppers providing on-the-ground reports from their premises.
Their technology is also second to none. For instance, their proprietary AI system helps remind shoppers if they’ve missed a step, and if more research is ever needed, Bino’s industry-leading onboarding process means that business owners can count on another mystery shopper dropping by within a single day!
Even while Bino goes above and beyond all other mystery shopping services, it still manages to cost businesses less. Since Bino charges stores just $18 per visit versus other agencies which charge upwards of twice as much, it means that more and more small businesses can gain the critical customer insights that mystery shopping provides. Binoalso pays more, which means you’ll always have access to the shoppers you need.
By inserting technology in place of salespeople and other middlemen, Bino provides the best of both worlds.
To learn more, and begin your mystery shopping journey today, visit www.getbino.com.
