Three Steps To A Great Elevator Pitch
Imagine you step into an elevator, and someone you professionally admire is standing inside. You exchange pleasantries, and she casually says, “So tell me about yourself.” It’s a broad question we’ve all heard, and a great answer can create new opportunities in both your professional and personal life. But you only have 30 seconds to impress your abilities upon this influential person. Are you able to articulate your strengths and accomplishments in that time? And can you naturally integrate an “ask” into conversation?
Talk about pressure! Perfecting a response to such a general inquiry can be quite challenging, and it requires some thoughtful preparation. Having a strong answer to this question can help in many settings — in interviews, at networking events, etc. — not just elevators.
To help you draft and complete an exceptional elevator pitch, the YALI Network has developed a series of three exercises.
- Step One: Brainstorm Your Skills
- Step Two: Personalize Your Answer
- Step Three: Define Your Goal or “Ask”
Step One: Brainstorm Your Skills
First things first. Let’s brainstorm your best qualities, skills, and past performance highlights that you should mention in your elevator pitch.
Answer with what comes to mind first. This is not exclusively for professional experience — maybe you are highly organized and efficient in your personal life. Maybe you volunteer regularly in your community. List everything that you’re proud of or passionate about.
- What do you enjoy doing? What are you great at?
- What positive feedback have you received from an employer and / or teacher?
- What are your greatest accomplishments?
Helpful Tip: Mandela Washington Fellow Immaculate Willbroad Kyamanywa says “Put yourself in your employer’s shoes. It’s not always what you communicate, but how you communicate with people that can affect whether they’ll accept what you say or not.” Immaculate’s advice can be applied to all kinds of experience. No matter what you do — household maintenance, budgets, and other affairs — be sure to explain how such tasks are applicable in the workplace.
Step Two: Personalize Your Answer
A personalized elevator pitch will make you memorable and relatable. Think about how you can stand out and look special amongst a large candidate pool. What makes you special and worth investing in over a another applicant? We can refer to this as your “unique value proposition (UVP).”
Your UVP can be a professional qualification or certification, but it can also be a personal characteristic, such as intellect. Just make sure you quantify your claim with detailed, factual information. For example, if your UVP is that you are highly intelligent, make sure you follow that claim with quantifiable and relevant proof (e.g., you received perfect scores in math class this year).
To develop your UVP, answer the following questions, and use the Venn Diagram below:
- What does a hiring manager desire? Whether applying to an actual position or imagining your dream position, what is the objective and/or purpose of that professional position? Think about why the position exists and how it functions. What is the goal of someone in that position? You can follow an actual job description or imagine what a hiring manager would desire from such a candidate.
- What do qualified candidates offer? What type of skills or abilities does a person need in this position? This can be anything from education to professional and life experiences. Think about what the perfect candidate would embody. You can follow the requirements listed in an actual job description or imagine what an ideal candidate would provide.
- What unique abilities do you offer? While only listing skills, talents, and/or hobbies that are relevant to the desired position, make sure to include extra details about yourself beyond the requirements included in the job description. What do you want to mention that is not detailed through your general qualifications and abilities, but that makes you unique?
A Venn Diagram lets you look at information in a different way, helping you organize and communicate ideas more clearly. In this case, each question above is represented by one of three overlapping circles, showing differences and common elements between each. When completing the Venn Diagram, thinking about what those overlaps (especially the one in the center) mean about your UVP.
Step Three: Define Your Goal or “Ask”
What is your professional goal that you are currently working towards? This is a pivotal part to your elevator pitch. If the person to whom you are speaking is a hiring manager, your boss, or someone who can help you attain your professional goals, what would you like to ask of them?
While your goal can be hugely aspirational, your “ask” requires someone else’s assistance, so remember to keep it reasonable. Ask for an informational interview to explore potential opportunities, rather than directly asking for a job, which could be seen as requesting preferential treatment. An elevator pitch is not an opportunity to set an expectation of another person; it’s an opportunity to prove yourself!
To develop your “ask,” answer the following questions, and use the Venn Diagram on the next page:
- What is your short-term professional goal? What is your long-term professional goal? If you need more help defining goals, check out the YALI Network Online Course lesson “Setting and Achieving Goals”.
- What is the career objective or your dream job?
- What will help you achieve your objective or attain your dream job (e.g., internship, job, advice, reference, mentor)?
Helpful Tip: Mandela Washington Fellow Glory I. K. Mulimba says “You must identify the need that you are addressing, use examples, and make sure it is not only personal, but something that engages others.” Glory’s advice speaks to an employer’s need in her/his staff. Make sure everything you say in your elevator pitch addresses those needs. Show that your goals align perfectly with the position.
Put It All Together
Once complete, go back through these three exercises and highlight or circle the top points you want to emphasize in your elevator pitch. Pick one top point from each step, and then place each part together in a smooth and natural dialogue. Be sure to practice giving your elevator pitch in front of a mirror, and with friends, family, or colleagues. While having a written script is helpful for drafting what you wish to say, you won’t always have a precise script in front of you, so try to keep things conversational and light.
Here are a couple of examples of strong elevator pitches. Make sure you tailor yours to speak about your own experiences, strengths, skills, and goals!
Example 1: Hi, my name is [insert name]. I’m currently studying education and I’m
interested in securing a job that will allow me to continue teaching and developing lessons. One of my greatest strengths is my ability to make my courses very practical for my students, helping them apply these lessons in their communities. Because my former volunteer work with nonprofit programs was key to my success, it’s important for me to help others develop to their highest potential. Do you know of any education nonprofits where they are looking for someone like me to help others reach their potential?
Example 2: Hi, I’m [insert name]. I’m a Human Resources Manager at [insert company]
looking for more experience in the field. My supervisors frequently compliment me for being able to see different sides of the same story, and negotiate with different personalities. I’m looking for advice on how I can further expand my expertise in this field, because my ultimate goal is to help organizations develop more tolerant workplace cultures.
Helpful Tip: So you gave your elevator pitch? Great work! Don’t forget to exchange contact information with your new professional acquaintance, and always follow up with a thank you note (if the acquaintance did you a favor).
Have your product or prototype with you
A prototype is a functional example of what you’re trying to build, A sample of the product or service you will be offering the general public / customer niche. So if you have an amazing idea for an app, you need a prototype to show potential users (or investors!) what that app looks and feels like to use. A prototype helps you determine if your product is addressing a real need, and if it’s easy for a user to achieve that user goal.
And a prototype is a model that someone outside of your team can interact with: it should pass “the Mom test.” If your prototype makes your mom’s eyes glaze over, it might not be as obvious as you think it is. Before you can get someone as pumped about your brand new, world-changing idea as you are, you have to find a way to get it out of your head for others to see.
Source : https://yali.state.gov/
Find the printable version here [PDF 1 MB].