Instigo Started on its Way to Become an Autonomous Growth Hacking Ad Platform for Digital Marketers
Executive Summary
Instigo is a multi-platform marketing tool, based in Vienna. Dror has been a marketing manager, working across multiple platforms. With this experience, he set out to create a platform that allows advertising frictionless, with consistent data across as many platforms as possible. They already made the first steps and convinced the first investors.
Managing marketing platforms across 6–7 platforms is very challenging. … We wanted to create a growth marketing tool for marketeers like us.
Dror Hasman, Co-Founder
Publication Schedule in July and August
Note that we will shift to a bi-weekly publication schedule in July and August and will return to our weekly publication with a summer-warp-up news episode on September 5th.
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I have a confession: I am a podcast addict. Most value in startups today is delivered in podcasts.
Dror Hasman, Co-Founder
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This is what we also say in Instigo: One tool to rule them all.
Dror Hasman, Co-Founder
The Video Interview is set to go live on the 14th of July 2022
The Audio Interview
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The Founder
Dror (https://www.linkedin.com/in/dror-hasman-1958aab9/) is the co-founder of Instigo. He is originally from Israel, but his studies took him to Vienna, he loved the city and stayed. In the past, he has been a growth manager and co-founded a software development company/agency. Dror was also the founder of Instizone, a tech podcast platform, that was an early network partner of https://startuprad.io/ and our internet radio station www.startup.radio
I love Vienna, and I highly recommend it to all people.
Dror Hasman, Co-Founder
The Startup
Instigo is headquartered in Vienna, Austria (https://instigo.io/). They have currently 28 people (including freelancers). The platform wants to be the No 1 platform for cross-platform advertising campaigns, where marketers can generate an audience, book ads, and pull all required data together to measure the success of the campaign. They will soon have more platforms available.
https://www.crunchbase.com/organization/instigo-9704
Instigo is Hiring Remote Workers
Instigo is currently a small team, but they are growing. If you are interested in learning more, go on their website and mail them, they don’t have a dedicated career website yet.
Venture Capital Funding
Instigo is mostly bootstrapped with a small business angel investment. They are open to talking to more investors.
Tune in to our Internet Radio Station here:
Further Readings / Additional Resources
- Vienna Accent “Wiener Schmäh,” which is different from the one of Arnold Schwarzenegger. The Wikipedia article is only available in German, but there is also a YouTube example:
https://en.wikipedia.org/wiki/Wiener_Schm%C3%A4h
https://youtu.be/PrQpaCynNXw (wait until the end of the video, you get the chance to insult him in the comments :-) ) - Fiaker is a carriage, drawn by a horse, not too far away from the ones you know in NYC around Central Park.
https://en.wikipedia.org/wiki/Fiacre_(carriage)
Picture: https://www.stadt-wien.at/wien/touristinfo/fiaker-sightseeing-per-kutsche.html
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The Interviewer
This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:
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