Rob Johnson

Cofounder of Makers Academy. Munich. London. www.makersacademy.com


Happiness isn’t a first order consequence


Happiness is usually the end-goal of why people do what they do.

Different people have different degrees of certainty on what they want out of life. Some people want the corner office and the big house. Some people want six-pack abs. I want the freedom to work on what I’m passionate about.


How to find problems with profit potential – Part 1

This is the 4th installment of the NON-MBA series.

It used to be the safest option available…

Graduate college.

Get a good job.

Get promoted a couple of times.

Show up to work early and occasionally stay late for 30–40 years.


Take Productive Action First

This is the 3rd post in the NON-MBA blog series. You can see the full collection at The NON-MBA.

Once upon a time, there was a donkey named Fred.

Fred was having a rough summer. It was scorching hot, his owner hadn’t brought him food in several days and he could feel himself getting weaker.


Learn to sell like a human


This is the 2nd post in the NON-MBA blog series. You can see the full collection at The NON-MBA.

If you haven’t seen Jon Favreau’s new film “Chef” yet, I highly encourage you to do so.

He plays a chef from Los Angeles and at one point he’s teaching his 10 year old son how to make Cuban sandwiches that they’re giving away to…


The NON-MBA: a new MBA curriculum


In 2010 I decided to get an MBA. I was transitioning out of the Army and I knew that I wanted to be an entrepreneur.

There were a variety of reasons I wanted an MBA (most that stemmed from my own insecurity): I would be the first person in my family to get a graduate degree, it would allow me to build a network easily, etc.


To All Future Makers


We’ve been teaching people at Makers Academy for almost a year now and have learned a lot. We’ve learned some teaching strategies that work and some that don’t. We’ve learned about various learning types and how to accommodate them. We’ve learned about ways we can support a Maker to increase the likelihood that they’ll succeed.


Disrupting Higher Education

We can’t all be Harvard


Clayton Christensen’s The Innovative University gives an overview of the current status of higher education - and…


The Pomodoro Technique

A 4-week experiment


This is part 1 of what will be a multi-part series of testing various time management and prioritisation systems.

Time is a finite resource.

We can’t create more of it and ideally we can maximise the amount of it used for pleasure and minimise that used for unenjoyable tasks.


Happiness isn’t a first order consequence


Happiness is usually the end-goal of why people do what they do.

Different people have different degrees of certainty on what they want out of life. Some people want the corner office and the big house. Some people want six-pack abs. I want the freedom to work on what I’m passionate about.