Digital Lending in Kenya/Africa Amid Covid-19 Crisis

How Are Digital Lenders in Kenya Responding to Covid-19?

Is Their Response to Coronavirus Hurting Customers? Can they do Better?

A dollar sign beside the covid-19 virus on a blue background
A dollar sign beside the covid-19 virus on a blue background
The digital lending industry in the face of Covid-19

On March 29th, a Tala customer lambasted Tala — one of the popular mobile lending platforms in Kenya — on Twitter that Kenyans would remember how badly they treated them during the crisis

Getting Digital Lending in Africa Right

Are You a Kenyan (or African) Enterprise Operating in the Digital Lending Sector?

Consider The Following

A gentleman holding his smartphone while smiling
A gentleman holding his smartphone while smiling
Thank you LoanBee! I can finally clear rent.

With an expected additional 167 million mobile units in Africa by 2025, the digital lending industry, which is primarily driven by increased mobile penetration, is set for exponential growth.

The growth will, in turn, inspire more digital lenders to set up shop. Therein lies the conundrum. What will differentiate one digital lender from the other? What will cause one to stand out, allowing it to attract more customers? Most importantly, what will determine which digital lender fails and which one succeeds?

Well, there is no magical to-do list that can guarantee success. However, there…

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