Connect The Dots. Disrupt. Innovate. Win.
Generalists are able to adapt to new workplaces, job descriptions and cultural or economic shifts. According to writer Carter Phills, author of Evolutionaries, generalists will thrive in a culture where it ́s becoming increasingly valuable to know “a little bit about a lot”. He further claims “We’ve become a society that ́s data rich and meaning poor”. The rise in specialists in all areas, such as science, math, history, psychology — represents tremendous content, but “how valuable is that knowledge without context?”. That context, he says, can only be provided by generalists whose breadth of knowledge can serve as the link between scientific data and “the rest of the world”. Apparently, it ́s about linking, connecting and synchronizing. The same premise innovation is based on, as “innovation is produced by syncing up several conflicting approaches to create hybrid solutions”. Within these settings, the notion of UX generalists with a diverse set of skills becomes apparent. Especially in this day and age, innovative products, the ones able to exceed the expectations of users and their experiences really pushes the field of UX design forward. With the emergence of cloud computing, location services, and social media integration, the so-called micro-innovation in the digital realm is often incremental, narrow and fleeting. The only unique differentiator: the provided User Experience.
Disruptive innovation creates new experiences
Innovation is the ability to connect different dots with each other. Disruptive innovation is a phenomena radically transforming a variety of sectors in unforeseen ways, shaking up lifestyles, workplaces and even whole markets. While some companies are still struggling to create new value and gain brand loyalty by focusing on specific product features, the most innovative companies are steadily disrupting those antiquated conventions. They are leveraging technology’s rapid advances to constantly reimagine the broader experience of how users use their products. Accordingly, Silicon Valley disruptors, such as Uber, AirBnB, or Tesla were not only able to change the balance of conventional business models, but to generate completely new ones. By connecting traditional industries with state-of-the-art technology, innovation leaders are able to redesign and more importantly, redefine holistic experiences at every step of the process — and thus, to become market leaders. In each case, these companies redesign the existing experience with a rich array of additional experiences that surround and connect to the core offer. They create new ways to delight their users by taking a broader view of their lives and how they interact with the particular product, in order to deliver new, unexpected “signature” moments. It is apparent, that digital innovation is addressing unmet needs, creates talk-worthiness and drive differentiation and growth. Evidently, in order to stay relevant, companies need to invest heavily in their personnel to make sure their teams possess the ability to create, innovate and connect the dots necessary to master this discipline, that is referred to as “experience innovation”.