Tom Eldridge – Medium

Tom Eldridge

Tom Eldridge
in
Bootcamp

How gardening made me a better designer

Tools to think differently in a world of complexity

6 min readOct 8, 2022

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How gardening made me a better designer

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Tom Eldridge

Running Remote Research Sessions

User experience research suffers from the baggage of formal labels being applied. Research has become rooted yet distant with phrases like…

4 min readMar 11, 2020

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Running Remote Research Sessions

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Tom Eldridge

On Strategic Design

A Short-list of Sources and Inspiration

5 min readFeb 10, 2020

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On Strategic Design

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Tom Eldridge
in
UX Collective

6 steps for strategic consumer research

Putting ‘the consumer first’ is a phrase that is seeping insipidly from early start-ups to established organisations. Business has twigged…

3 min readNov 21, 2018

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6 steps for strategic consumer research

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Tom Eldridge

5 rules for getting insight right

How the dickens do you arrive at the right insight that gets to the heart of your audience and unlocks their relationship with your…

2 min readOct 3, 2018

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5 rules for getting insight right

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Tom Eldridge

Why User Research for Connected Products Fails

Dealing with the complexity of what we mean by “Connected product” today

4 min readMar 6, 2017

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Why User Research for Connected Products Fails

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Tom Eldridge

A Process of Quiet Introspection: Year 3

2017 is the third year in which I have gone through a process of introspection. It sounds overly grand for what is me documenting and…

3 min readFeb 11, 2017

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A Process of Quiet Introspection: Year 3

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Tom Eldridge

How to avoid the trap of lone wolf strategy

In the past 18 months, the teams and people I’ve worked with on service design and digital transformation projects have been relatively…

5 min readSep 5, 2016

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How to avoid the trap of lone wolf strategy

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Tom Eldridge

Why fuzzy problems need fuzzy thinking

It’s easy to follow a well trodden path. To hide behind the same tools and models because it is offers reassurance or a clear trajectory.

2 min readApr 6, 2016

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Why fuzzy problems need fuzzy thinking

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Tom Eldridge

Inquisitive Introspection: Part 1

The spirit of inquiry is fundamental to living life mindfully. Inquiry is not just a way to solve problems. It is a way to make sure you…

3 min readJan 17, 2016

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Inquisitive Introspection: Part 1

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Tom Eldridge

Tom Eldridge

Strategic Designer, Triathelete(ish), Mangler of words — For a peek behind the curtain I’m usually found at https://www.strategyxdesign.co.uk/

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