What could become racist is if the company decides to only serve white people, leaving other people…
johnkawakami
1

Yes, I guess the issue about suits is structural racism. Men in poor fitting suits are somehow even more pitiable than men in casual clothes. Getting a good suit made is a combination of understanding the culture’s sense of aesthetic values. What is considered conservative in a suit (re: material, pattern, cut)? What is considered too much? What is considered brash but acceptable? These are all concepts we have to learn by immersion, OR unless we have a sponsor. Men who have wealth and sponsors are already ahead when it comes to suits. Added to this the extra privilege afforded by the ‘right’ way of speaking, social mores and etiquette, etc.

I think the fashion stores not opening in coloured neighbourhoods is a great example of structural racism which is not intentional but is created under conditions of existing privilege. Why are African Americans likely to be poorer in the modern-day USA? Because of a history of slavery (for which the USA has never reimbursed the general population) and memetic infiltration that subtly but powerfully suggests a lower value for black skin. So fashion stores don’t even need to be racist to avoid setting up in black neighbourhoods. They just need to make profitable decisions, all of which means eschewing setting up shop there, and reinforcing how class and ethnicity are structured in society. It reminds me of how the ‘default’ race/fit in Proper Cloth’s history was caucasian — a reflection on their own assertion that the algorithm doesn’t care what you think you are… clearly it seemed to have already decided it liked white people the best.

(You may have meant specific racist examples of brands trying to insulate themselves from association with coloured people. Please let me know if so!)